BRAND STRATEGIST / COACH / SPEAKER

we just don't build brands. We start movements.

If you're here to make a change- you're in the right place. We help people and companies develop brands that just don't sell, they stand for something. Join the wave of creative rebels ready to build brands with soul, strategy and real-world impact. Because in a world of noise and AI generated content, the most human brand win.

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Welcome brand rebels for good.
Tired of playing by the rules that don’t serve you? Brand Rebels for Good is a community for creatives and entrepreneurs who want to build bold, values-driven brands that make an impact.

Plenty of places will teach you skills. But inside Brand Rebels for Good, you’ll work directly with Anneli to put those skills into action. This is more than learning, it’s implementing. Together, you’ll create clear action plans and goals so you actually build the business you dream of.
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SELF-PACED COURSE | BEGINNER

INTRO TO Brand strategy

I've teamed up with The Futur to bring you the complete foundation to learning brand strategy. Kickstart your brand strategy career by learning the fundamentals through a step-by-step framework that you can use for client projects.
Learn More

About Anneli

I have worked with numerous companies as a consultant but also have experience from being the client in the role of CBO in a multi billion dollar company. I'm happy to have both perspective. I also make sure to always stay on top of my game by learning new things.

What people say

How my clients describe me


" Anneli has a holistic view, a strong strategic sense and knows how to go from strategy into creating exciting communication and design. She is brave, passionate and with her humility is she a fantastic bridge builder who inspires with her way of taking on challenges. She has the rare combination of logical strategic thinking and a really creative mind. When you combine that with a deep knowledge in marketing & design you get a unique positioning in the market. "

(Summery of 12 interviews with clients made in 2015 by personal brand expert Per Frykman)
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Industry leaders

Ulf Berlin
‍Co-founder of branding and design agency Silver
”Anneli is an extremely smart Brand strategist with in depth knowledge and experience in both branding, design and marketing. It’s very few people that really has that kind of cross competence. Anneli is one of them.”
Micael Dahlen
Stockholm School of Economics, author and public speaker
”Anneli Hansson has an impressive and game-changing ability to put brand strategy and concepts to effective use, I have witnessed it first-hand.”
What people say

Students and coaching

MAHI MK
Founder of Offbeat Upstairs- a brand strategy collective
With Anneli my by side to support and guide me, I have grown into a confident brand strategist. I felt like a traveller in a new city without a map. This is where Anneli came in like a god sent mentor to me. With her massive experience as a strategist plus her kind and generous heart, she is one of the most wonderful teachers I had.
Eva Blixt
Cheif Marketing Officer, Norrtälje Energy
Anneli was the brand strategist who took lead for our re-branding of our brand. From start to finish. She is a really pro and that made me feeling safe during the process. Anneli has a drive and a very positive personality and it is a joy to work with her. At the same time, i feel that she has great integrity and must believe in the brands she chooses to work with, which makes us as clients feel selected.
DANIEL DWORETSKY
Head of program- Södertälje Science park
Anneli is the head teacher since three years back for our program for Brand strategy and marketing for small and midsize companies in the food industry. Anneli has a lot of knowledge and experience of both Brand strategy, marketing and communication. She is truly committed to working towards more sustainable brands and a more sustainable planet.
JOSEFIN KIHLBORG
CMO, Svenskt sigill (Swedish food made in a sustainable way)
If you are looking for someone who can challenge you on both Brand- and Sustainability strategy then Anneli is the right person. She is a rare combination of drive, energy and creativity. She was the leading consultant and advisor for our Brand strategy and brand identity. She has also been leading amazing workshops for us at several occasions. The last time for all our members and the result was amazing.
aMY LINN
‍Owner and Creative Director of Linn Design studio
Just one call can make a big difference because she knows the right questions to ask to help you reach clarity. She helped me talk through my positioning and motivated me to make som much-needed changes. Thank you Anneli!
ELISABET QVARFORD
‍CEO, Swedish meat association
Anneli was the brand strategist who took lead for our re-branding of our brand. From start to finish. She is a really pro and that made me feeling safe during the process. Anneli has a drive and a very positive personality and it is a joy to work with her. At the same time, i feel that she has great integrity and must believe in the brands she chooses to work with, which makes us as clients feel selected.
CASE STUDIES

Brands that I've worked with

Sustainability
Swedish Forestry Expo 2021 - Brand strategy consultant

A brand new international fair presented by: John Deere, Komatsu, Ponsse, EcoLog, Rottne and MaskinLeverantörerna.

Brand Strategy
Svenskt sigill - Brand strategy & Visual identity

Even if the brand is well known in Sweden people didn’t know the brand benefits. It needed to be clarified what the brand stands for in comparison with other labels on food. The message therefore became a central role throughout the design.

Brand Strategy
Savtec- Business design consultant

A rebel in the consultant property industry that always puts people first. I have been working with the CEO for over 10 years as a trusted advisor and strategist.

Innovation
Södertälje science centre, Innovation program- Coach

This program is designed for small, organic food brands that wants to level up their companies. I'm hired as a coach and a public speaker to give inspiration and feedback.

Innovation
Södertälje Science centre - Teacher and coach

Södertälje Science center in Stockholm. I'm teacher for the executive program about Brand strategy and marketing.

Innovation
Lidl Sweden - Sustainability consultant

Lidl Future Initative is a sustainbility initiative where colleges, universities, non-profit organisations and independant research institutes can apply for support for sustainability projects like reducing or avoiding plastic, developing alternative materials or driving behavioral change in the consumer.

CASE STUDIES

Brand that I worked with

Sustainability
Swedish Forestry Expo 2021 - Brand strategy consultant

A brand new international fair presented by: John Deere, Komatsu, Ponsse, EcoLog, Rottne and MaskinLeverantörerna.

Brand Strategy
Svenskt sigill - Brand strategy & Visual identity

Even if the brand is well known in Sweden people didn’t know the brand benefits. It needed to be clarified what the brand stands for in comparison with other labels on food. The message therefore became a central role throughout the design.

Brand Strategy
Savtec- Business design consultant

A rebel in the consultant property industry that always puts people first. I have been working with the CEO for over 10 years as a trusted advisor and strategist.

Innovation
Södertälje science centre, Innovation program- Coach

This program is designed for small, organic food brands that wants to level up their companies. I'm hired as a coach and a public speaker to give inspiration and feedback.

Innovation
Södertälje Science centre - Teacher and coach

Södertälje Science center in Stockholm. I'm teacher for the executive program about Brand strategy and marketing.

Innovation
Lidl Sweden - Sustainability consultant

Lidl Future Initative is a sustainbility initiative where colleges, universities, non-profit organisations and independant research institutes can apply for support for sustainability projects like reducing or avoiding plastic, developing alternative materials or driving behavioral change in the consumer.

Speaking
With 25+ years of speaking experience, I’ve shared the stage at conferences, panels, and workshops around the world. Recently I spoke at Design Matters, I’m scheduled for TEDx, and I’ll soon be speaking at Design + Dollars Rodeo.

I love connecting with audiences, whether it’s on stage, in a panel, leading a webinar, or sharing stories in a more intimate setting. My talks bridge the gap between strategy, business, and design, inspiring people to see new perspectives and take action.

If you’re looking for a speaker who is engaging, experienced, and unafraid to keep it real, I’d love to bring my energy to your event.

Book Anneli to Speak
Podcasts & Guest Appearances
Podcasts are one of my favourite ways to connect and share stories. I host my own show and also love being invited as a guest. You may have heard me on The Futur with Chris Do, The Angry Designer, and Authentic as F*ck.

Whether you’d like to invite me to your podcast or join me on mine, I bring honest, engaging conversations around brand strategy, the business of design, and the rebel mindset.

Let’s create an episode your audience won’t forget.

Let’s Record Together
Work With Anneli 1:1
Ready to cut through the noise and get clarity on your next steps?

In my 1:1 coaching sessions, you’ll get direct support tailored to your brand and business. I combine my experience as a brand strategist, coach, and mentor to help you move from ideas into action. Whether you’re looking to refine your brand strategy, need a sounding board for tough decisions, or want accountability to move forward, this is where we roll up our sleeves together.

‍Offer:
Book a 1-hour session for €750
Start your brand strategy journey with me today.

Book Your Session
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