Svenskt sigill - Brand strategy & Visual identity
We started with the Brand strategy.
Svenskt Sigill- Josefin Kihlborg- Head of communication
Even if the brand is well known in Sweden people didn’t know the brand benefits. It needed to be clarified what the brand stands for in comparison with other labels on food. The message therefore became a central role throughout the design.
We did not touch the logo at all. It would have been a risk when most people know it. The message therefore became a central role throughout the design. We worked out new colours, fonts, tonality, profile ads, leaflets, exhibition material, etc. Everything was compiled in a graphical manual and we also did ads and template for social media posts.