Swedish Forestry Expo 2021 - Brand strategy consultant

An international fair for the industry- by the industry.

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This is a Swedish forestry expo presented by John Deere, Komatsu, Ponsse, EcoLog, Rottne and MaskinLeverantörerna.

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Challenge

This is the first time in history these giant brand create their own fair for the industry. They wanted me as a trusted adviser and to guide them on this journey to build a new brand.

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Client:

Björn Bäckström, CEO MaskinLeverantörerna

Peter Hasselryd, VP Marketing, Komatsu forest

Anders Gustafson, CEO, Eco Log Sweden

Henrk Johansson, CEO Sweden, John Deere Forestry

Carl-Henrik Hammar, CEO, Ponsse

Arne Isaksson, CMO, Rottne industri

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Scope:

Advisor

Strategy Workshops

Brand strategy

Brand Identity

Communication concept

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Team:

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Brand strategist- Anneli Hansson

Art Director- Linda Lindehall

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