Swedish Forestry Expo 2021- Brand strategy consultant
An international fair for the industry- by the industry.
This is a Swedish forestry expo presented by John Deere, Komatsu, Ponsse, EcoLog, Rottne and MaskinLeverantörerna.
This is the first time in history these giant brand create their own fair for the industry. They wanted me as a trusted adviser and to guide them on this journey to build a new brand.
Björn Bäckström, CEO MaskinLeverantörerna
Peter Hasselryd, VP Marketing, Komatsu forest
Anders Gustafson, CEO, Eco Log Sweden
Henrk Johansson, CEO Sweden, John Deere Forestry
Carl-Henrik Hammar, CEO, Ponsse
Arne Isaksson, CMO, Rottne industri
Brand strategist- Anneli Hansson
Art Director- Linda Lindehall