Swedish Forestry Expo 2021- Brand strategy consultant

An international fair for the industry- by the industry.

This is a Swedish forestry expo presented by John Deere, Komatsu, Ponsse, EcoLog, Rottne and MaskinLeverantörerna.

Challenge

This is the first time in history these giant brand create their own fair for the industry. They wanted me as a trusted adviser and to guide them on this journey to build a new brand.

Client:

Björn Bäckström, CEO MaskinLeverantörerna

Peter Hasselryd, VP Marketing, Komatsu forest

Anders Gustafson, CEO, Eco Log Sweden

Henrk Johansson, CEO Sweden, John Deere Forestry

Carl-Henrik Hammar, CEO, Ponsse

Arne Isaksson, CMO, Rottne industri

Scope:

Advisor

Strategy Workshops

Brand strategy

Brand Identity

Communication concept

Team:

Brand strategist- Anneli Hansson

Art Director- Linda Lindehall