BRAND STRATEGIST / COACH / SPEAKER

Transforming creatives into strategic thinkers

Are you tired of being treated like an order-taker? Let me help you become your clients’ go-to for solving their business problems and developing their brands.
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NEW COURSE AND workshop

Brand strategy

Gain confidence to sell brand strategy as a service. If you're ready to kickstart your brand strategy career and start running your own client workshops like a pro, then this is the experience you've been looking for!

About Anneli

I have worked with numerous companies as a consultant but also have experience from being the client in the role of CBO in a multi billion dollar company. I'm happy to have both perspective. I also make sure to always stay on top of my game by learning new things.

This is how my clients describe me:

" Anneli has a holistic view, a strong strategic sense and knows how to go from strategy into creating exciting communication and design. She is brave, passionate and with her humility is she a fantastic bridge builder who inspires with her way of taking on challenges. She has the rare combination of logical strategic thinking and a really creative mind. When you combine that with a deep knowledge in marketing & design you get a unique positioning in the market. "

(Summery of 12 interviews with clients made in 2015 by personal brand expert Per Frykman)

2020 - 2020
Anneli Hansson, Independent Senior Brand strategist, teacher and coach
2020 - 2020
Certification: Insights for innovation and prototyping- IDEO U
2019 - 2020
Member, co-facilitator, Subgroup facilitator- The Futur Pro Group
2019 - 2019
Certifikation: Masterclass Design sprints, AJ&Smart
2015 - 2020
Happy islands , Branding agency, Founder and principal
2012 - 2014
Lantmännen, Chief Branding Officer
2011 - 2012
Lantmännen, Head of Corporate Brand Identity & Design
2008 - 2008
Education: Design & Innovation management- Berghs School of Comm.
2003 - 2010
Cayenne Design, CEO and Brand Strategist
2001 - 2002
Jefferson Advertising Agency, Project Manager
1998 - 2000
Education: Berghs School of Comm- Marketing strategy and communication
1998 - 2000
Rikta Communication, Public Relations Consultant
What people say

Industry leaders

Ulf Berlin
Co-founder of branding and design agency Silver
”Anneli is an extremely smart Brand strategist with in depth knowledge and experience in both branding, design and marketing. It’s very few people that really has that kind of cross competence. Anneli is one of them.”
Micael Dahlen
Stockholm School of Economics, author and public speaker
” Anneli Hansson has an impressive and game-changing ability to put brand strategy and concepts to effective use, I have witnessed it first-hand.”
What people say

Students and coaching

MAHI MK
Founder of Offbeat Upstairs- a brand strategy collective
With Anneli my by side to support and guide me, I have grown into a confident brand strategist. I felt like a traveller in a new city without a map. This is where Anneli came in like a god sent mentor to me. With her massive experience as a strategist plus her kind and generous heart, she is one of the most wonderful teachers I had.
Eva Blixt
Cheif Marketing Officer, Norrtälje Energy
Anneli was the brand strategist who took lead for our re-branding of our brand. From start to finish. She is a really pro and that made me feeling safe during the process. Anneli has a drive and a very positive personality and it is a joy to work with her. At the same time, i feel that she has great integrity and must believe in the brands she chooses to work with, which makes us as clients feel selected.
DANIEL DWORETSKY
Head of program- Södertälje Science park
Anneli is the head teacher since three years back for our program for Brand strategy and marketing for small and midsize companies in the food industry. Anneli has a lot of knowledge and experience of both Brand strategy, marketing and communication. She is truly committed to working towards more sustainable brands and a more sustainable planet.
JOSEFIN KIHLBORG
CMO, Svenskt sigill (Swedish food made in a sustainable way)
If you are looking for someone who can challenge you on both Brand- and Sustainability strategy then Anneli is the right person. She is a rare combination of drive, energy and creativity. She was the leading consultant and advisor for our Brand strategy and brand identity. She has also been leading amazing workshops for us at several occasions. The last time for all our members and the result was amazing.
aMY LINN
Owner and Creative Director of Linn Design studio
Just one call can make a big difference because she knows the right questions to ask to help you reach clarity. She helped me talk through my positioning and motivated me to make som much-needed changes. Thank you Anneli!
ELISABET QVARFORD
CEO, Swedish meat association
Anneli was the brand strategist who took lead for our re-branding of our brand. From start to finish. She is a really pro and that made me feeling safe during the process. Anneli has a drive and a very positive personality and it is a joy to work with her. At the same time, i feel that she has great integrity and must believe in the brands she chooses to work with, which makes us as clients feel selected.
Services

Transform into a strategic thinker

Are you ready to bridge the gap between business, design, and marketing? My services are designed for people who are ready to change, willing to put in the hard work and open to find the magic within themselves and their brand.

1-on-1 coaching

Ready to grow your business? Looking for personal development? I help you shine and level up your business.
  • 1 hour total
  • Call recorded
  • Summary with action steps
$ 500
Apply now

Level up for agencies

Do you want your agency to level up and start offering Brand strategy? Let me train your team.
  • One day live training
  • Custom made brand strategy framework
Groups of 2-8 people, for larger groups get in touch.
$ 8000
Apply now

Group coaching

Are you ready to transform into a Brand strategist? This is the exclusive coaching group for you.
  • 8 weeks of weekly coaching calls and Q&A
  • Accountability and a practice partner
  • Brand strategy framework
  • Individual learning paths
Next class starts in September. Limited seats (12 max).
$ 2000
Apply now
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My Sharing and Industry Insight

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My Sharing and Industry Insight

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My Sharing and Industry Insight

CASE STUDIES

Brand that I worked with

CASE STUDIES

Brand that I worked with

Speaking
I travel the world and web where I give talks that cover strategy, business and the bridge to design. Feel free to reach out and we can take it from there.
Podcast
Podcasts are fun, reach out and and perhaps we can find a date,
Say hi
Looking forward to hear from you
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