BRAND STRATEGIST / COACH / SPEAKER

Transforming creatives into strategic thinkers

Are you tired of being treated like an order-taker? Let me help you become your clients’ go-to for solving their business problems and developing their brands.

SIGN UP NOW HOW I CAN HELP

CONTRIBUTOR
to

BEGINNER to INTERMEDIATE

Become a force for good and learn the process, tools, and practical facilitation skills needed to become your clients trusted guide in this 8-week live training program.

Learn More

FREE TRAINING | VIDEO

HOw TO GET PAID FOR YOUR THINKING

Get a free 60min introduction to how you can get paid for your thinking by leading with strategy, no matter if you're a designer, videographer, or aspiring brand strategist.
‍

SELF-PACED COURSE | BEGINNER

INTRO TO Brand strategy

I've teamed up with The Futur to bring you the complete foundation to learning brand strategy. Kickstart your brand strategy career by learning the fundamentals through a step-by-step framework that you can use for client projects.

Learn More

ebook | BEGINNER

INTRO TO 6P framework

This framework represents the culmination of over 20 years of experience as a brand and marketing strategist. It’s an expanded version of the Brand Strategy Fundamentals course I created for The Futur. You can now get the ebook for free.

Download the free ebook

LOOKING FOR THE ONLINE

coaching community?

As of March 2024, the online coaching community is closed. If you are looking to become a brand strategist, I recommend that you check out the Brand Strategy Bootcamp or book a personal coaching session with me where we identify in which ways I can help you. Scroll down for more info.

About Anneli

I have worked with numerous companies as a consultant but also have experience from being the client in the role of CBO in a multi billion dollar company. I'm happy to have both perspective. I also make sure to always stay on top of my game by learning new things.

2020 - 2020

Certification: Insights for innovation and prototyping- IDEO U

2020 - 2020

Anneli Hansson, Independent Senior Brand strategist, teacher and coach

2019 - 2020

Member, co-facilitator, Subgroup facilitator- The Futur Pro Group

2019 - 2019

Certifikation: Masterclass Design sprints, AJ&Smart

2015 - 2020

Happy islands , Branding agency, Founder and principal

2012 - 2014

Lantmännen, Chief Branding Officer

2011 - 2012

Lantmännen, Head of Corporate Brand Identity & Design

2008 - 2008

Education: Design & Innovation management- Berghs School of Comm.

2003 - 2010

Cayenne Design, CEO and Brand Strategist

2001 - 2002

Jefferson Advertising Agency, Project Manager

1998 - 2000

Rikta Communication, Public Relations Consultant

1998 - 2000

Education: Berghs School of Comm- Marketing strategy and communication

What people say

How my clients describe me

" Anneli has a holistic view, a strong strategic sense and knows how to go from strategy into creating exciting communication and design. She is brave, passionate and with her humility is she a fantastic bridge builder who inspires with her way of taking on challenges. She has the rare combination of logical strategic thinking and a really creative mind. When you combine that with a deep knowledge in marketing & design you get a unique positioning in the market. "

(Summery of 12 interviews with clients made in 2015 by personal brand expert Per Frykman)
‍
‍

Industry leaders

Ulf Berlin
‍Co-founder of branding and design agency Silver

”Anneli is an extremely smart Brand strategist with in depth knowledge and experience in both branding, design and marketing. It’s very few people that really has that kind of cross competence. Anneli is one of them.”

Micael Dahlen
Stockholm School of Economics, author and public speaker

”Anneli Hansson has an impressive and game-changing ability to put brand strategy and concepts to effective use, I have witnessed it first-hand.”

What people say

Students and coaching

MAHI MK
Founder of Offbeat Upstairs- a brand strategy collective

With Anneli my by side to support and guide me, I have grown into a confident brand strategist. I felt like a traveller in a new city without a map. This is where Anneli came in like a god sent mentor to me. With her massive experience as a strategist plus her kind and generous heart, she is one of the most wonderful teachers I had.

Eva Blixt
Cheif Marketing Officer, Norrtälje Energy

Anneli was the brand strategist who took lead for our re-branding of our brand. From start to finish. She is a really pro and that made me feeling safe during the process. Anneli has a drive and a very positive personality and it is a joy to work with her. At the same time, i feel that she has great integrity and must believe in the brands she chooses to work with, which makes us as clients feel selected.

DANIEL DWORETSKY
Head of program- Södertälje Science park

Anneli is the head teacher since three years back for our program for Brand strategy and marketing for small and midsize companies in the food industry. Anneli has a lot of knowledge and experience of both Brand strategy, marketing and communication. She is truly committed to working towards more sustainable brands and a more sustainable planet.

JOSEFIN KIHLBORG
CMO, Svenskt sigill (Swedish food made in a sustainable way)

If you are looking for someone who can challenge you on both Brand- and Sustainability strategy then Anneli is the right person. She is a rare combination of drive, energy and creativity. She was the leading consultant and advisor for our Brand strategy and brand identity. She has also been leading amazing workshops for us at several occasions. The last time for all our members and the result was amazing.

aMY LINN
‍Owner and Creative Director of Linn Design studio

Just one call can make a big difference because she knows the right questions to ask to help you reach clarity. She helped me talk through my positioning and motivated me to make som much-needed changes. Thank you Anneli!

ELISABET QVARFORD
‍CEO, Swedish meat association

Anneli was the brand strategist who took lead for our re-branding of our brand. From start to finish. She is a really pro and that made me feeling safe during the process. Anneli has a drive and a very positive personality and it is a joy to work with her. At the same time, i feel that she has great integrity and must believe in the brands she chooses to work with, which makes us as clients feel selected.

Services

Transform into a strategic thinker

Are you ready to bridge the gap between business, design, and marketing? My services are designed for people who are ready to change, willing to put in the hard work and open to find the magic within themselves and their brand.

1-on-1 coaching

Ready to grow your business? Looking for personal development? Or just want deidcated time to pick my brain? I help you shine and level up your business.

90min total
Call recorded
Summary with action steps

Ready to take your business to the next level?

$ 1000

Book a session

Brand strategy Bootcamp

Learn and practice the 6P framework to become your clients trusted guide.

8-week online program with coaching from Anneli
Weekly interactive workshops diving deep into each step of the 6P framework
Tools, exercises and templates to facilitate client sessions with ease
‍

Enrollment closed

Join the waitlist

Level Up Brand Strategy

We're launching a new, advanced course for brand strategist looking to level up their skillset and solve bigger problems. Learn how to:

Diagnose client problems
Design better client experiences
Strategies more effectively by leveraging system thinking
Guard yourself against scope creep

Coming soon!

Learn more

BLOG

Transforming creatives into strategic thinkers

HOw TO GET PAID FOR YOUR THINKING

INTRO TO Brand strategy

brand facilitatorbootcamp

key highlights:

Course starts: march 20, 2025

INTRO TO 6P framework

coaching community?

About Anneli

How my clients describe me

Industry leaders

Students and coaching

Transform into a strategic thinker

1-on-1 coaching

Brand strategy Bootcamp

Level Up Brand Strategy

My Sharing and Industry Insights

Let the mission guide you

Human-centered branding

7 Must Have Tools For Web Designers

5 Web Design Blogs You Should Be Reading

10 Things Nobody Told You About Being a Web Designer

My Sharing and Industry Insight

Let the mission guide you

Human-centered branding

7 Must Have Tools For Web Designers

5 Web Design Blogs You Should Be Reading

10 Things Nobody Told You About Being a Web Designer

My Sharing and Industry Insight

Let the mission guide you

Human-centered branding

7 Must Have Tools For Web Designers

5 Web Design Blogs You Should Be Reading

10 Things Nobody Told You About Being a Web Designer

Brands that I've worked with

Swedish Forestry Expo 2021 - Brand strategy consultant

Svenskt sigill - Brand strategy & Visual identity

Savtec- Business design consultant

Södertälje science centre, Innovation program- Coach

Södertälje Science centre - Teacher and coach

Lidl Sweden - Sustainability consultant

Lantmännen, Chief Brand Officer

Kungsörnen - Brand marketing

Gooh - Brand marketing strategy, retail and commercial

Norrtälje Energi - Strategy consultant

Brand that I worked with

Swedish Forestry Expo 2021 - Brand strategy consultant

Svenskt sigill - Brand strategy & Visual identity

Savtec- Business design consultant

Södertälje science centre, Innovation program- Coach

Södertälje Science centre - Teacher and coach

Lidl Sweden - Sustainability consultant

Lantmännen, Chief Brand Officer

Kungsörnen - Brand marketing

Gooh - Brand marketing strategy, retail and commercial

Norrtälje Energi - Strategy consultant

brand facilitator
bootcamp