Don’t just take our word for it

Hear from some of our amazing community members.

Abigail Bettina

Brand Strategy & Visual Brand Identity

”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”

Seth Gregory

Brand & Identity Designer

"This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!"

Rafa Arevalo

Strategy-led graphics and web designer

"This is a golden resource that I wholeheartedly recommend to anyone aspiring to enhance their skills and make the leap from an implementer to a strategic thinker."

Anup Biswas

Brand & Identity Designer

"It was a great experience being part of the ‘Brand Rebels for Good’ community. I’ve been in a few communities before, but this one is a real gem in terms of value, insights, guidance, and the clarity I gained after joining your community. Thanks to you for making this community so meaningful and valuable for creative people like us. "

Jennie Yip

Restaurant Gal & Advisor

"What a great opportunity. I've had so much insight and gained so much knowledge and clarity with your guidance from bootcamps to Brand Rebels. This is a no brainer!"

Eduardo Alfaro

Graphic & Web Designer

”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”

Isak Lysfoss

Marketing Strategist

"Anneli helped me gain clarity on what makes a great strategy session and how to facilitate a workshop that delivers real results. Since then, I’ve steadily increased my pricing for strategy work—from $1.5K to $12K. I also have a much clearer understanding of how to package my services to ensure our work creates a meaningful and positive impact on my clients’ business goals."

Jen Navaro

Brand Strategist

"Before Anneli’s coaching, I knew I wanted to expand my offerings to include strategy. After Anneli's coaching, everything changed. My confidence in selling my services skyrocketed. Financially, this was a game-changer, I’ve nearly 10x’d my investment in the bootcamp and raised my package price from $2,500 to $7,000! If you’re on the fence about joining, I hope this helps you say yes. It’s worth it."

Magdalena Dutkiewicz

Brand Strategist

”Before joining Anneli’s community, I was doing brand strategy, but not living it. I had no idea what differentiates me from other strategists, what my niche, or why are. I was frustrated that I could design brands for other people, but couldn’t do it for myself. Anneli’s guidance makes me grow personally and business-wise. I love it!”

Vincent Jacques

Marketer & Strategist

“I’ve been part of the community since the beginning and I can’t even tell you how much I get from it! English isn’t my first language but damned! What a safe place where you can learn, get help, strengthen your mindset, and connect with awesome people!”

Martin Lara Urby

Marketer/Strategist

”I have never felt identified with so many people at the same time and it does not matter if your first language is not English, or if you live in a 3rd world country, everyone is willing to listen to you and contribute with their knowledge and experience. Joining this community has been worth more than dozens of courses I have taken in recent years.”

Stephanie Jadotte

Brand Strategist, Creative Director

“Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute. And I have charged a lot more for my services as a result.”

Tommy Wisdom

Brand Strategist

”I’ve run my business for about 8 years now. With Anneli’s guidance and expertise I’ve been able to turn brand strategy into a real career. I constantly have new leads coming in, that are brands I want to work with. I charge a minimum of 10k for branding and have for the last three branding initiatives. All my client brand strategy initiatives are super smooth and the clients have been delighted with the outcomes.

Zsuzsanna Kliszek

Brand & Marketing Strategist

"This community is exactly what I was looking for: a team of creative and innovative brand strategists, led by a senior professional with an incredible experience - all working towards the same goal: to learn and deepen our knowledge to deliver the best for our clients.”

Ori Kagan

Videos for Boardgames

”As an introvert I love the warm and inviting energy in her calls, and even with over 30 people in a call it feels like she gives everyone their time to come out of their shell and realize their true vision, mission and goals.”

Your Brand Rebel Growth Path

Brand Rebels for Good is a transformational journey designed to help you learn, grow, and lead as a confident brand strategist.

You’ll start by learning the foundations, then learn by doing alongside peers in a collaborative environment, and finally step into leadership with personalised coaching.
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Choose your level of transformation below; each stage is designed to build on the one before it. To ensure lasting change, a minimum 1 year (GROW) and 3-month (LEAD) commitment is required. This makes sure you have the chance to truly transform, implement your learnings, and see real, sustained results in your business and brand.

LEARN

Brand Strategy Fundamentals

$199one time charge

Self-paced course

Enroll

For creatives ready to learn the foundations of brand strategy. Build the strategic skills and confidence to make a real impact with your work.

Learn the Language of Strategy

Understand what strategy really is, how to speak about it confidently, and how it fits into creative work.

Access a Supportive Community

Join the Brand Strategy Fundamentals FREE Community, a space to ask questions, share wins, and grow alongside others.

Build a Step-by-Step Process

Learn a proven structure for brand strategy, from discovery and insights to defining vision, mission, and values.

Sell Strategy with Confidence

Discover how to communicate the value of strategy and price your work to reflect the impact you deliver.

Practice with Real-World Tools

Access frameworks, worksheets, and templates that help you put strategy into action immediately.

Monthly Q&A Calls

Bring your learnings to our monthly Q&A calls, where Anneli answers your course questions live.

Lay the Groundwork for Growth

Build the foundation to move from creative execution to strategic leadership with clarity and direction.

Enroll

GROW

Community-Powered Program

€1,490/year (2 months FREE)

€1,788/year (€149/monthly installments)

Welcome to a playground where aspiring brand strategists meet to train, experiment and mess up safely, so you can show up as leaders when it counts.

Live workshops

Learn by doing with six live workshops per quarter. Build your skills and confidence by applying strategic frameworks to real-world challenges, from facilitation and research to behavior change and confidently selling your strategic thinking. Our workshops are hands-on, output-driven, and rooted in real-world work. I demonstrate, we practise in smaller break-out rooms and we role-play.

Live workshops will be held on Thursdays at 5pm CET for 90 minutes.

Group coaching

Welcome to the hot seat, with three group coaching sessions per quarter. Bring your questions, challenges, or client dilemmas to the table. All levels of questions are welcome. No gate-keeping here. Get direct feedback from Anneli and support from fellow rebels, so you’re never stuck or alone.

Group Coaching calls will be held on Thursdays at 5pm CET for 90 minutes.

Implementation Sessions

Three dedicated working sessions per quarter to help you put your ideas into action. These are hands-on hours to build, write, and create, with support and accountability from both Anneli and your peers.

Implementation sessions will be held on Thursdays at 5pm CET for 2 hours.

Guest expert sessions

Learn from world-class practitioners across branding, sustainability, psychology, storytelling, and more. Each guest session is carefully curated to spark ideas and keep your motivation high.

Quarterly brand strategy sessions

Every 90 days, we reset and refocus. These quarterly sessions mark the start of each new bootcamp cycle, where you'll assess your progress, set fresh goals, and align your focus for the next quarter. These sessions keep your strategy evolving as your business grows.

You’ll join a live strategic planning session led by Anneli, acting as your personal brand and marketing strategist, helping you set clear goals for the next quarter.
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You’ll also complete a guided self-assessment to track your starting point and progress. You'll leave each session with a focused brand-building roadmap so you can take action with confidence.

Strategy sessions will be held on Tuesdays at 5pm CET for 3 hours.

Exclusive Bootcamp access

As a member, you’ll gain access each quarter to the key teachings and implementation frameworks from Anneli’s most impactful bootcamps.
Brand Strategy Bootcamp – valued at €2600
Brand Facilitation Bootcamp – valued at €1350
Brand Sprint Bootcamp – valued at €4000
That’s €7,950 worth of training, included with your membership.

Accountability pods + peer feedback

You’ll be matched with a small group of fellow rebels to reflect, review, and stay on track, because we grow faster together.

Accountability pods will be held on Mondays at 5pm CET for 30 minutes.

LEAD

Executive Leadership Coaching

€3,000/quarter

€10,000/year (2 months FREE)

Book a discovery call

For creatives who want to fast-track their growth with personalised guidance designed to accelerate their journey from creative thinker to confident brand strategist.

Everything in the Community Program

Full access to workshops, calls, resources, and community connections, plus extra personalised support.

Two Private Coaching Calls

Get two 60-minute 1:1 sessions each month to dive deeper into your goals, challenges, and next steps.

Action Plan After Every Call

Walk away from each session with a clear, actionable plan tailored to your current stage of growth.

Direct WhatsApp Access

Message Anneli between calls for feedback, clarity, or guidance as questions come up in real time.

Personalised Strategy Support

Work through positioning, pricing, client communication, or leadership mindset, all customised to you.

Accelerated Growth Path

Stay accountable and make faster progress with consistent feedback and direct access to your mentor.

Designed for Leaders-in-the-Making

Perfect for those ready to go all in, to lead with confidence, clarity, and impact.

Book a discovery call

Meet your coach

Anneli Hansson

Anneli Hansson is a brand strategist, design thinker, and creative firestarter with 25+ years of experience across marketing, sales, and brand leadership.

She has sold creative services since the ’90s, pitched projects over $100K, and led $6M+ marketing budgets as Corporate Brand & Marketing Manager at Lantmännen, where her work earned Sweden’s #1 Sustainable Brand (twice) and the Signum Prize for long-term brand building.

She’s worked on both sides of the table. Whether it's pitching and winning big ideas, evaluating agency proposals or writing procurement processes, she knows exactly what makes clients say yes.

With a degree in Marketing Strategy from Berghs School of Communication and further studies in Design & Innovation Strategy, Anneli has collaborated with brands like Levi’s, Coca-Cola, Volvo, Lidl, and Polaroid. As a certified coach, she’s also trained over 70 startups through the EU-funded Matlust program with Södertälje Science Park and KTH.

Her mix of strategic depth, sharp intuition, and squirrel-brain creativity has made her a go-to mentor for creatives who are ready to stop waiting for permission and start leading change.

Her best-selling course Brand Strategy Fundamentals with The Futur has become the launchpad for thousands of aspiring strategists. She has built an audience of over 230,000 by sharing what it really takes to lead with purpose.

Ready to lead with clarity and confidence? Start working with Anneli today.

From creative execution to leading with Brand Strategy

This isn’t just about new skills. It’s about a new standard. The Community is where aspiring brand strategists come to practise, experiment, and grow.

Interested?

This is where creative entrepreneurs learn to lead.

Don’t just take our word for it

Your Brand Rebel Growth Path

LEARN

Brand Strategy Fundamentals

GROW

Community-Powered Program

LEAD

Executive Leadership Coaching

Anneli Hansson

"Creatives are experts at growing brands and shaping behavior. That influence comes with responsibility. Let’s use it to do good."

Join us

LEARN

Brand Strategy Fundamentals

GROW

Community Powered Program

LEAD

Executive Leadership Coaching

Contact us