This is not just a community
It’s a movement

If you’re tired of surface-level branding and short-term marketing hacks. If you believe brands should solve real problems and stand for something that matters, then you belong here.
‍
This is your one-stop shop for learning how to lead with strategy, create work that drives impact, and future-proof your career by doing good.
‍
We are strategists, marketers, creatives, and divergent thinkers coming together to build brands that make things better, and we’re done waiting for permission.

Ready to lead the next era of branding and marketing?
Join us
Header imageArrow

This isn’t just about new skills. It’s about a new standard. Brand Rebels for Good helps you shift from executing other people’s ideas to leading your own.

This is where creative entrepreneurs learn to lead.

Brand Rebels For Good is a community where marketers and makers come together to shape brands as a force for good. It is for the thinkers, makers, and creative doers who believe in better. We are a space for the rebels, whether you’re a graphic designer, copywriter, content creator, brand strategist, marketer, art director, photographer, videographer, web designer or social media creator.
‍
You belong here if you believe that branding should start with integrity and lead to impact. This isn’t about trendy aesthetics or surface-level storytelling. This is about changing business at the core by helping clients build sustainable, meaningful brands from the ground up.

Don’t just take our word for it

Hear from some of our amazing community members.
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”
Isak Lysfoss
Marketing Strategist
"Anneli helped me gain clarity on what makes a great strategy session and how to facilitate a workshop that delivers real results.  Since then, I’ve steadily increased my pricing for strategy work—from $1.5K to $12K. I also have a much clearer understanding of how to package my services to ensure our work creates a meaningful and positive impact on my clients’ business goals."
Jen Navaro
Brand Strategist
"Before Anneli’s coaching, I knew I wanted to expand my offerings to include strategy. After Anneli's coaching, everything changed. My confidence in selling my services skyrocketed. Financially, this was a game-changer, I’ve nearly 10x’d my investment in the bootcamp and raised my package price from $2,500 to $7,000! If you’re on the fence about joining, I hope this helps you say yes. It’s worth it."
Magdalena Dutkiewicz
Brand Strategist
”Before joining Anneli’s community, I was doing brand strategy, but not living it. I had no idea what differentiates me from other strategists, what my niche, or why are. I was frustrated that I could design brands for other people, but couldn’t do it for myself. Anneli’s guidance makes me grow personally and business-wise. I love it!”
Vincent Jacques
Marketer & Strategist
“I’ve been part of the community since the beginning and I can’t even tell you how much I get from it! English isn’t my first language but damned! What a safe place where you can learn, get help, strengthen your mindset, and connect with awesome people!”
Martin Lara Urby
Marketer/Strategist
”I have never felt identified with so many people at the same time and it does not matter if your first language is not English, or if you live in a 3rd world country, everyone is willing to listen to you and contribute with their knowledge and experience. Joining this community has been worth more than dozens of courses I have taken in recent years.”
Stephanie Jadotte
Brand Strategist, Creative Director
“Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute. And I have charged a lot more for my services as a result.”
Tommy Wisdom
Brand Strategist
”I’ve run my business for about 8 years now. With Anneli’s guidance and expertise I’ve been able to turn brand strategy into a real career. I constantly have new leads coming in, that are brands I want to work with. I charge a minimum of 10k for branding and have for the last three branding initiatives.  All my client brand strategy initiatives are super smooth and the clients have been delighted with the outcomes.
Zsuzsanna Kliszek
Brand & Marketing Strategist
"This community is exactly what I was looking for: a team of creative and innovative brand strategists, led by a senior professional with an incredible experience - all working towards the same goal: to learn and deepen our knowledge to deliver the best for our clients.”
Ori Kagan
Videos for Boardgames
”As an introvert I love the warm and inviting energy in her calls, and even with over 30 people in a call it feels like she gives everyone their time to come out of their shell and realize their true vision, mission and goals.”

What’s Included in Your Brand Rebels for Good Membership

It’s a creative lab, a support system, and a launchpad for creative changemakers: designers, marketers, strategists, and purpose-led professionals ready to move from order-taker to change-maker.

Each of of weekly live calls will be at 5pm CET.
‍
Inside, you’ll get:
Monthly themes + challenges
Every month, we explore one theme that helps you grow as a strategic, confident, purpose-driven creative strategist. With practical challenges to push you forward, not just more theory.
Monthly live workshops
Learn by doing. Build your skills and confidence by applying strategic frameworks to real-world challenges, from facilitation and research to behavior change and confidently selling your strategic thinking. Our workshops are hands-on, output-driven, and rooted in real-world work. I demonstrate, we practise in smaller break-out rooms and we role-play.

Live workshops will be held on Thursdays at 5pm CET for 90 minutes.
Group coaching calls
Welcome to the hot seat. Bring your questions, challenges, or client dilemmas to the table. All levels of questions are welcome. No gate-keeping here. Get direct feedback from Anneli and support from fellow rebels, so you’re never stuck or alone.

Group Coaching calls will be held on Thursdays at 5pm CET for 90 minutes.
Guest expert sessions
Learn from world-class practitioners across branding, sustainability, psychology, storytelling, and more. Each session aligns with our monthly theme and expands your creative leadership toolkit.

Guest speaker sessions will be held on Thursdays at 5pm CET for 90 minutes.
Access to signature frameworks + tools
Inside our live workshops and sessions, you’ll get access to Anneli’s proven frameworks, from brand sprints and behavior nudging to workshop design and brand strategy framework.
Behind-the-scenes from real client work
Get a front-row seat to how Anneli works with brands in the real world. Learn how strategy is applied, facilitated, and sold, without the fluff. There are many coaches out there, but Anneli’s 30 years of experience in marketing, branding and sales gives her a well-rounded framework you won’t get anywhere else.
Quarterly brand strategy sessions
Every 90 days, we reset and refocus. You’ll join a live strategic planning session led by Anneli, acting as your personal brand and marketing strategist, helping you set clear goals for the next quarter.
‍
You’ll also complete a guided self-assessment to track your starting point and progress. You'll leave each session with a focused brand-building roadmap so you can take action with confidence. We’ll reflect, review, and measure results together so your grow

Strategy sessions will be held on Tuesdays at 5pm CET for 90 minutes.
Exclusive Bootcamp access
As a member, you’ll also get access to some of Anneli’s most impactful bootcamps, running every quarter:
Brand Strategy Bootcamp – valued at €2600
Brand Facilitation Bootcamp – valued at €1350
Brand Sprint Bootcamp – valued at €4000
That’s €7,950 worth of training, included with your membership.
Accountability pods + peer feedback
You’ll be matched with a small group of fellow rebels to reflect, review, and stay on track, because we grow faster together.

Accountability pods will be held on Mondays at 5pm CET for 30 minutes.
Community support 24/7
Ask questions, share your wins, get feedback, or just connect with others who care about using their creativity to make a difference. This is where collaborations and lifelong friendships begin.
AI-powered brand strategy
We are integrating AI in all brand strategy frameworks. Not to do the thinking for you, but to amplify your works and make them more effective, while keeping the human touch.
In-person events
Once a year, we’ll gather for a multi-day in-person experience (event included in your membership- you just cover travel and lodging). Plus, we’ll host casual meetups when Anneli travels for speaking or workshops.

The Tools to Lead, Influence, and Thrive

In Brand Rebels for Good, we’ll guide you to step up as a creative leader and build a business that feels as good as it looks. Here’s what you’ll learn:
Sign Up

From Reactive to Proactive

Stop waiting for briefs and start pitching ideas and shaping the work from the start.

Lead with Strategy

Get paid for your thinking. Bring clarity, confidence, and value to every project.

Sell Without Selling Out

Communicate your ideas with impact and integrity, without compromising your values.

Align Purpose with Profit

Work upstream, shape decisions, and build a business with meaning and money.

Transformation

Here’s what changes when you stop waiting and start leading:

Start

To start

$0

All limited links
Own analytics platform
Chat support
Optimize hashtags
Unlimited users
Get Started

Business

For Businesses

$18/month

All limited links
Own analytics platform
Chat support
Optimize hashtags
Unlimited users
Cancel Anytime
Get Started

Before

Clients see you as the “creative” but not the strategist
You’re underpaid for the value you bring
You wait for permission, briefs, or inspiration
You’re tired of designing for brands that ignore their impact.
Get Started

After

You lead with insight and strategic thinking
You confidently charge premium prices
You pitch powerful ideas before they’re asked for
You build brands that change lives, not just logos
Get Started
Meet your coach

Anneli Hansson

Anneli Hansson is a brand strategist, design thinker, and creative firestarter with 25+ years of experience across marketing, sales, and brand leadership.

She has sold creative services since the ’90s, pitched projects over $100K, and led $6M+ marketing budgets as Corporate Brand & Marketing Manager at Lantmännen, where her work earned Sweden’s #1 Sustainable Brand (twice) and the Signum Prize for long-term brand building.

She’s worked on both sides of the table. Whether it's pitching and winning big ideas, evaluating agency proposals or writing procurement processes, she knows exactly what makes clients say yes.

With a degree in Marketing Strategy from Berghs School of Communication and further studies in Design & Innovation Strategy, Anneli has collaborated with brands like Levi’s, Coca-Cola, Volvo, Lidl, and Polaroid. As a certified coach, she’s also trained over 70 startups through the EU-funded Matlust program with Södertälje Science Park and KTH.

Her mix of strategic depth, sharp intuition, and squirrel-brain creativity has made her a go-to mentor for creatives who are ready to stop waiting for permission and start leading change.

Her best-selling course Brand Strategy Fundamentals with The Futur has become the launchpad for thousands of aspiring strategists. She has built an audience of over 230,000 by sharing what it really takes to lead with purpose.

Ready to lead with clarity and confidence? Start working with Anneli today.

"Creatives are experts at growing brands and shaping behavior. That influence comes with responsibility. Let’s use it to do good."

- Anneli Hansson

Join us

Brand Rebels for Good is for creative entrepreneurs who believe in better.
Founding Member Pricing: €100/month
The membership fee will increase to €250/month on 26 August 2025, but as a founding member, you’ll always keep this price for as long as you stay.
‍
Joining now means co-creating this movement with Anneli and others like you. It’s our way of saying thank you for believing in the vision from the start.

Our first quarterly strategy session is on 26 August 2025 at 5pm CET. Be sure to sign up before then to lock in the special founding member price and kick off your very first 90-day sprint to grow your business.

Brand Rebels Community - Founding Members

€100/month
€300 billed quarterly
Sign Up
Thank you! Your submission has been received!
Oops! Something went wrong. Please try again!
This is for the ones who are done waiting for permission, who are tired of greenwashing and gimmicks, who want their work to mean something.
‍
You already have the talent.
You already have the values.
Now let’s build the skills, the confidence, and the movement.
‍
Welcome to Brand Rebels for Good.

Contact us

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.