Svenskt kött - Brand strategy consultant
I have been the champion for Swedish farmers in many ways
Did you know that about 50 % of the meat we eat in Sweden is imported? It's crazy when we have the most sustainable farmers in the world. The organisation Svenskt kött was a client of mine for many years.
Challenges
To eat meat or not is a questions many people ask themselves. We wanted to be the champions for the Swedish farmer and biodiversity at the same time we wanted to inspire people to eat less meat.
Result
We did a great brand journey that started workshops with the board and became communication that really changed brand awareness, brand preference and also build knowledge about meat, biodiversity, health and sustainability. I am proud of all work we have been doing for the last 5 years, but especially over our campaign for biodiversity and Go Flexitarian.
Scope
Brand strategy
Brand identity
Collaterals
Marketing & Communication strategy
Videos
Campaigns
Team:
Brand strategist and creative director: Anneli Hansson
Creative and project manager: Cina Risberg
Graphic design: Linda Lindehall
Illustrations: Caroline Sellstone


