Svenskt kött - Brand strategy consultant

I have been the champion for Swedish farmers in many ways

Did you know that about 50 % of the meat we eat in Sweden is imported? It's crazy when we have the most sustainable farmers in the world. The organisation Svenskt kött was a client of mine for many years.

Challenges

To eat meat or not is a questions many people ask themselves. We wanted to be the champions for the Swedish farmer and biodiversity at the same time we wanted to inspire people to eat less meat.

Result

We did a great brand journey that started workshops with the board and became communication that really changed brand awareness, brand preference and also build knowledge about meat, biodiversity, health and sustainability. I am proud of all work we have been doing for the last 5 years, but especially over our campaign for biodiversity and Go Flexitarian.