Swedish Machine Fair 2020 - Brand strategy & Visual identity
A fair with focus on innovation, automation and sustainability
This is the only venue in Sweden where you can meet the entire industry in one place. IF you want to see machines that have not previously been shown on the Swedish market, this is the right place for you.
The challenge
With over 100 booked exhibitors the fair ensures safe and qualitative business on-site at the fair. All exhibitors are members of the trade association MaskinLeverantörerna.
Our challenge was to get the big exhibitors like Volvo, Caterpillar and more to align around the Brand strategy and to create a Brand identity and a communication concept that will connect to the visitors. To be able to do that we started with user journeys and interviews to see their needs and wants.
Scope:
Brand strategy
Brand identity
Website
Communication concept
Campaign
My role:
My agency was hired to develop all design and communication connected to the fair.
Team:
Brand strategist: Anneli Hansson
Art Director: Linda Lindehall
Art work: Jeff Brown/Altum studio
Motion design: David Ko/Akomplis Motion Design studio
Client: Björn Bäckström, CEO, MaskinLeverantörerna
