Swedish Machine Fair 2020 - Brand strategy & Visual identity

A fair with focus on innovation, automation and sustainability

This is the only venue in Sweden where you can meet the entire industry in one place. IF you want to see machines that have not previously been shown on the Swedish market, this is the right place for you.

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The challenge

With over 100 booked exhibitors the fair ensures safe and qualitative business on-site at the fair. All exhibitors are members of the trade association MaskinLeverantörerna.

Our challenge was to get the big exhibitors like Volvo, Caterpillar and more to align around the Brand strategy and to create a Brand identity and a communication concept that will connect to the visitors. To be able to do that we started with user journeys and interviews to see their needs and wants.

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Scope:

Brand strategy

Brand identity

Website

Communication concept

Campaign

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My role:

My agency was hired to develop all design and communication connected to the fair.

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Team:

Brand strategist: Anneli Hansson

Art Director: Linda Lindehall

Art work: Jeff Brown/Altum studio

Motion design: David Ko/Akomplis Motion Design studio

Client: Björn Bäckström, CEO, MaskinLeverantörerna

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