Brand Facilitator Bootcamp
Everything You Need to Land Bigger, Better Clients by Leading with Strategy First
key highlights:
6-Week Brand Facilitation Course
Weekly 3-Hour Interactive Workshops
Hands-On Training with Real Clients
Certificate of Completion
Course starts: march 20, 2025
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Brand Facilitator Bootcamp
Everything You Need to Land Bigger, Better Clients by Leading with Strategy First
key highlights:
6-Week Brand Facilitation Course
Weekly 3-Hour Interactive Workshops
Hands-On Training with Real Clients
Certificate of Completion
Course starts: march 20, 2025
Brand Facilitator Bootcamp
Everything You Need to Land Bigger, Better Clients by Leading with Strategy First
key highlights:
6-Week Brand Facilitation Course
Weekly 3-Hour Interactive Workshops
Hands-On Training with Real Clients
Certificate of Completion
Course starts: march 20, 2025
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shatter the ordinary
shift your identity
from order taker
to change maker
The hidden gap
Many creatives and marketing professionals possess the skills to execute but lack the confidence and framework to lead strategic brand discussions, often feeling sidelined in pivotal conversations.
The Brand Facilitator Program bridges this gap by providing structured training, practical tools, and real-world experience to transform participants into confident brand facilitators.
This comprehensive course is designed for creatives and marketing professionals eager to lead strategic conversations with confidence, without the need to be the ultimate expert.
core outcomes
This immersive program offers a blend of theoretical knowledge and practical application, ensuring participants can immediately implement their learning in real client scenarios.
facilitate, not advise
Master the art of facilitating strategy sessions without the need to provide direct advice.
paid workshop mastery
Design and offer paid workshops tailored to client needs.
confident brand discovery
Build confidence in guiding brand discovery processes.
step into strategy
Transition from execution roles to strategic leadership positions.
What's Included
facilitation frameworks
tools and templates
access to recorded sessions
certificate of completion
what you'll learn
intro to brand facilitation
What brand facilitation is and why it’s a game-changer for creatives.
The difference between being a brand facilitator vs. a brand strategist.
How to shift from execution to strategic leadership.
facilitation skills
How to guide discussions and ask powerful questions.
Techniques for keeping sessions engaging and productive.
Managing different personalities and handling resistance.
the framework blueprint
A step-by-step structure for running a successful strategy workshop.
How to uncover client insights without needing to be the “expert.”
A repeatable process you can use with every client.
diagnosing your clients
How to identify what your clients actually need (even when they don’t know).
The art of problem framing and guiding clients toward clarity.
How to position yourself as a trusted advisor rather than an order-taker.
craft your signature offer
How to package and price your strategy workshop as a premium service.
Positioning yourself as a facilitator and leader, not just a creative.
Real-world examples of how to structure your offer.
how to attract & close ideal clients
How to market and sell your facilitation skills.
The key messaging you need to stand out and win bigger clients.
How to confidently pitch and close strategy-first projects.
By the end of this boot camp,
you’ll have the skills, confidence, and tools to facilitate strategy workshops that lead to
bigger, better projects and higher-paying clients.
teaching methodology
I do - we do - you do
Our training employs a structured method where the instructor first demonstrates the facilitation process ("I Do"), then collaborates with students in guided practice sessions ("We Do"), and finally supports students as they independently lead sessions ("You Do"). This approach ensures a gradual and confident transition from observation to independent execution.
safe learning environment
Participants engage in a supportive space, practicing with peers and receiving personalized coaching from Anneli. This environment fosters confidence, allowing students to refine their skills before applying them in real client settings.
meet you mentor
Anneli is a seasoned Brand & Marketing strategist, Design thinker, Workshopper and Coach with over 20 years of hands-on experience in building impactful brands.
Her experience comes from working with international brands like Coca-Cola, Polaroid and Levis, but also start-ups within the food and food-tech industry.
Her extensive background includes leading roles developing Lantmännen's corporate brand- a multibillion-dollar international company recognized as Sweden’s most sustainable brand in 2014 and 2019. In these positions, she evaluated around 80 agency pitches, providing her with a comprehensive understanding of both client and agency perspectives.
She bridges the gap between creatives and business professionals, helping creatives shine and get paid for solving business problems.
Throughout her career, Anneli has facilitated hundreds of workshops and strategy sessions, mastering design thinking and sprint methodologies to drive projects in marketing, branding, innovation and strategic alignment. Her practical approach ensures that participants not only grasp theoretical concepts but also acquire actionable skills to lead effective brand strategy sessions.
Unlike traditional educational programs, Anneli offers real-world, business-oriented training grounded in her extensive industry experience. She empowers creatives to seamlessly connect design and business, transforming them from order-takers into strategic leaders who can confidently facilitate workshops, guide teams through complex decision-making processes, and deliver tangible business results.
By learning directly from Anneli, you gain access to her proven frameworks and insider insights, enabling you to lead with confidence and elevate your professional impact beyond what conventional education can offer.
What Others
Are Saying
"Anneli helped me gain clarity on what makes a great strategy session and how to facilitate a workshop that delivers real results. Thanks to her guidance, I’ve become a stronger facilitator across various types of workshops. Since then, I’ve steadily increased my pricing for strategy work—from $1.5K to $12K. I also have a much clearer understanding of how to package my services to ensure our work creates a meaningful and positive impact on my clients’ business goals."
Before Anneli’s bootcamp, I knew I wanted to expand my offerings to include strategy, but I needed a solid framework to confidently facilitate workshops with my clients. I also wanted to figure out how to charge more for my services since I had just opened my new business last year.After the bootcamp, everything changed. My confidence in selling my services skyrocketed. Anneli’s teaching is so generous and heartfelt, and her coaching gave me the clarity I needed. Financially, this was a game-changer—I’ve nearly 10x’d my investment in the bootcamp and raised my package price from $2,500 to $7,000! If you’re on the fence about joining, I hope this helps you say yes. It’s worth it.
The bootcamp has equipped me with knowledge and hands on skills in order to facilitate workshops and create strategies. The course’s setup with interactive learning in combination with Anneli’s experience gave me a safe space to explore and learn. Most of all it strengthened my confidence so I could offer my clients value in a way I wouldn’t have dreamed of.
“I’d highly recommend Anneli’s bootcamp - the results you’ll get from it pay for itself! Having gone through the course, I feel more confident as a strategist. I now have a far deeper understanding of how to approach facilitation workshops with clients, and I’ve already noticed how much more my clients are opening up to me during sessions.”
register now
To ensure personalized attention and an intimate learning environment, enrollment is limited to 50 seats. Seats are on a first-come basis.
March 20, 2025
key highlights:
6-Week Brand Facilitation Course
Weekly 3-Hour Interactive Workshops
Hands-On Training with Real Clients
Certificate of Completion
FAQs
Still have questions? Reach out to us!
hello@annelihansson.com
The Bootcamp spans 6 weeks, featuring weekly 3-hour interactive workshops.
It's tailored for creatives, creative strategists, marketing professionals, and agency owners aiming to lead strategic brand discussions and elevate their professional offerings.
No prior experience is required. The program is structured to benefit both beginners and those with some experience looking to enhance their facilitation skills.
While attending live offers the most value, all sessions are recorded. Participants will have access to these recordings, along with workbooks, exercises, and templates to ensure they don't miss any content.
Participants should plan to allocate approximately 5 hours per week. This includes attending live sessions, completing exercises, and reviewing course materials.
Yes, participants who successfully complete the Bootcamp will be awarded a certificate of completion.
Anneli will be actively involved in the live sessions, providing guidance, feedback, and support throughout the program.
By the end of the Bootcamp, you'll have a solid brand facilitation framework, workshop templates ready for client use, and the confidence to facilitate strategic discussions.
Yes, to ensure personalized attention and an intimate learning environment, enrollment is capped.
Since this is a live program, we do not offer any refunds. If, for some reason, you are unable to attend the program once it starts, we can offer a refund upon receiving a medical certificate stating your inability to participate. Alternatively, if you find another aspiring student to take your place, we can assist in arranging a transfer.