Sustainable brands need strategists to be put in the spotlight.
Not by the end of 2025.
We don't have time.
The time to commit to sustainable brand strategy has come.
You lack experience.
And we all know that first times suck.
And to be honest, we also know that you won’t acquire the experience needed by reading books and watching video courses.
It took me more than 20 years to get the confidence and knowledge I have today to drive brand strategies.
Do you want to have a deep understanding of the 6P framework (my own sustainability-driven framework)?
Do you want to know exactly how to lead the client at each step, what’s included, and what the deliverables are?
Do you want to have the process, tools, and experience that allow you to lead, facilitate, and present with confidence?
Do you want to have the confidence to offer brand strategy as a stand-alone service or as a part of your offer and charge $10k+?
I know that there are no shortcuts to becoming a master brand strategist.
But we don't have time, so I decided to create one for you: The Brand Strategy Level Up – the first ever brand strategy program with focus on sustainability.
The Brand Strategy Level Up is a live online 8-week program designed to help you level up as a brand strategist and become a force in the transformation into a more sustainable world.
Next class starts in May 2023 and runs for 8 weeks.
Imagine it as a total immersion in a fictional agency.
As if I were the CEO and you were my collaborator. Except I give you the permission to fail. Here, you can fail as much as you need to so that you later don't have to do it in front of your clients.
I have your back.
And I share with you the experience I gained over more than 20 years without holding back.
I will be by your side, teaching you all I know through live active learning, interactive workshops with exercises, and roleplays.
Together, we will work on a real client project.
I will take care of you.
I will coach you.
I will give you all you need to become a superhero brand strategist: The knowledge, skills, real client work experience, confidence, plus a gentle kick in the butt.
I’m Anneli Hansson.
I was born in 1974 in Sweden on a small island outside Stockholm called Torö.
I can’t imagine a world without the beauty of nature.
Sweden has long been committed to sustainable development. So am I.
I have dedicated my professional life to it.
I am an award-winning Brand strategist in the sweetspot between marketing and branding.
My experience comes from working with a wide range of brands of different sizes and forms, from international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo, to innovative organic food brands from Sweden with a focus on sustainability.
I also was a Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and Northern Europe's leader in agriculture, machinery, bioenergy, and food products that got awarded The most sustainable brand in Sweden in 2014 and 2019.
I’ve coached more than 70 startups in Sweden and am now focusing on helping creatives transform into strategic thinkers.
I’m the author of the best-selling course Brand Strategy Fundamentals with The Futur (over 2,500 students) and the founder of a coaching community for brand strategists.
And what about you?
next course starts in may 2023.
Join the waiting list to get notified when we open:
Pay in full
Pay in 6 installments
$685 / month *6