BECOME A FORCE FOR GOOD

We are looking for brand strategists who will join our mission to create sustainable brands for the future.
It's time for a revolution.

I know that you know:

Sustainable brands need strategists to be put in the spotlight.

Not by the end of 2025.

Not tomorrow.

We don't have time.

The time to commit to sustainable brand strategy has come.

NOW.

But let me guess:

You lack experience.

And we all know that first times suck.

And to be honest, we also know that you won’t acquire the experience needed by reading books and watching video courses.

It took me more than 20 years to get the confidence and knowledge I have today to drive brand strategies.

So, let me ask you a few questions :

  • Do you want to have a deep understanding of the 6P framework (my own sustainability-driven framework)?

  • Do you want to know exactly how to lead the client at each step, what’s included, and what the deliverables are?

  • Do you want to have the process, tools, and experience that allow you to lead, facilitate, and present with confidence?

  • Do you want to have the confidence to offer brand strategy as a stand-alone service or as a part of your offer and charge $10k+?

Yes? So join the force.

I know that there are no shortcuts to becoming a master brand strategist.

But we don't have time, so I decided to create one for you: The Brand Strategy Level Up – the first ever brand strategy program with focus on sustainability.

Sustainable Brand Academy presents:

Brand strategy level up

The Brand Strategy Level Up is a live online 8-week program designed to help you level up as a brand strategist and become a force in the transformation into a more sustainable world.

Next class starts in May 2023 and runs for 8 weeks.

Imagine it as a total immersion in a fictional agency.

As if I were the CEO and you were my collaborator. Except I give you the permission to fail. Here, you can fail as much as you need to so that you later don't have to do it in front of your clients.

I have your back.

And I share with you the experience I gained over more than 20 years without holding back.

I will be by your side, teaching you all I know through live active learning, interactive workshops with exercises, and roleplays.

Together, we will work on a real client project.

I will take care of you.

I will coach you.

I will give you all you need to become a superhero brand strategist: The knowledge, skills, real client work experience, confidence, plus a gentle kick in the butt.

But wait … Did I forget to introduce myself?

I’m Anneli Hansson.

I was born in 1974 in Sweden on a small island outside Stockholm called Torö.

I can’t imagine a world without the beauty of nature.

Sweden has long been committed to sustainable development. So am I.

I have dedicated my professional life to it.

I am an award-winning Brand strategist in the sweetspot between marketing and branding.

My experience comes from working with a wide range of brands of different sizes and forms, from international brands like Coca-Cola, Levi's, Polaroid, John Deere, and Volvo, to innovative organic food brands from Sweden with a focus on sustainability.

I also was a Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company and Northern Europe's leader in agriculture, machinery, bioenergy, and food products that got awarded The most sustainable brand in Sweden in 2014 and 2019.

I’ve coached more than 70 startups in Sweden and am now focusing on helping creatives transform into strategic thinkers.

I’m the author of the best-selling course Brand Strategy Fundamentals with The Futur (over 2,500 students) and the founder of a coaching community for brand strategists.

Here are some people I worked with recently

Heather Crank
Owner of Crahmanti, an art+design and branding agency
”Anneli is a master listener, and empathetic guide in all things marketing.  She has helped me overcome my resistance to being in the spotlight and continues to show me where my untapped potential lives.  Anneli has changed my life, and saw potential in me when I felt like I was disappearing. I cannot recommend her enough.”
Stephanie Jadotte
Brand Strategist, Creative Director
”Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute. And I have charged a lot more for my services as a result.”

Here are some people I worked with recently

Heather Crank
Owner of Crahmanti, an art+design and branding agency
”Anneli is a master listener, and empathetic guide in all things marketing. She has helped me overcome my resistance to being in the spotlight and continues to show me where my untapped potential lives. Anneli has changed my life, and saw potential in me when I felt like I was disappearing. I cannot recommend her enough..”
Stephanie Jadotte
Brand Strategist, Creative Director
”Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute. And I have charged a lot more for my services as a result.”
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”

And what about you?

Are you the change-maker
I'm looking for?

next course starts in may 2023.

Join the waiting list to get notified when we open:

Thank you! Your submission has been received!
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Book a call

Pay in full

$4,000

Pay in 6 installments

$685 / month *6

oops, I forgot:

We don't accept everyone.

This is an application-only program for 20 brand strategists who are ready to take action.
So if you get in, this is your chance to stand out and be among the first few brand strategists trained in developing sustainable brands – something that all brands will need in the future.

This is not for you if:

  • You’ve been in business for less than 3 years.
  • You don't have at least an intermediate knowledge of brand strategy (=you've taken The Brand Strategy Fundamentals course or similar, or have experience at least on that level).
  • You are not fully committed to leveling up as a brand strategist and are not willing to put in the work and take action.
  • You are not willing to learn and grow outside of your comfort zone to make big changes happen.
  • Sustainability is not one of your main values.

what's inside again?

  • 4 weeks of intensive active learning
  • 4 weeks of working on a real client project, plus interactive workshops and coaching
  • a certificate after successfully completing and presenting the project
You'll walk away with the framework, but also templates, exercises for clients, real client work experience (=case study), and a certificate.
After taking this program, you’ll not just know how to do brand strategy; you will have the confidence to start offering brand strategy for $10k and up. 
Ready to apply?
Book a call

Here’s what you’ll learn:

7 modules:
  • Module 1: How to build sustainable brands
  • Module 2: The 6P Framework: Purpose, Personality, People, Planet, Positioning, Planning
  • Module 3: Facilitation
  • Module 4: Human-centered research
  • Module 5: From Brand strategy to marketing
  • Module 6: Marketing and lead generation
  • Module 7: Selling strategy
4 interactive workshops to put theory into practice:
  • Workshop 1: Mission, vision, values, and personality
  • Workshop 2: Market segmentation, niching, research
  • Workshop 3: SWOT analysis, marketing gaps
  • Workshop 4: Product development/innovation
Mahi mk
Founder of Offbeat Upstairs, a brand strategy collective
”With Anneli my by side to support and guide me, I have grown into a confident brand strategist. I felt like a traveller in a new city without a map. This is where Anneli came in like a god sent mentor to me. With her massive experience as a strategist plus her kind and generous heart, she is one of the most wonderful teachers I had.”
Magdalena Dutkiewicz
Brand Strategist
”Before I started learning from Anneli, I was doing brand strategy, but not living it. I had no idea what differentiates me from other strategists, what my niche, or why are. I was frustrated that I could design brands for other people, but couldn’t do it for myself. Anneli’s guidance makes me grow personally and business-wise.”
Mahi mk
Founder of Offbeat Upstairs- a brand strategy collective
”With Anneli my by side to support and guide me, I have grown into a confident brand strategist. I felt like a traveller in a new city without a map. This is where Anneli came in like a god sent mentor to me. With her massive experience as a strategist plus her kind and generous heart, she is one of the most wonderful teachers I had.”
Magdalena Dutkiewicz
Brand Strategist
”Before I started learning from Anneli, I was doing brand strategy, but not living it. I had no idea what differentiates me from other strategists, what my niche, or why are. I was frustrated that I could design brands for other people, but couldn’t do it for myself. Anneli’s guidance makes me grow personally and business-wise.”
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”

You want the complete program? Here it is:

The program starts on October 4 and runs for 8 weeks, until November 24.

The live calls (modules & workshops) are on Tuesdays and Thursdays, 7 - 9 PM CET = 10 AM - 12 PM PDT. For the hot seat, you will reserve a slot depending on your group's timezone.

The modules & workshops will be recorded.

Part 1 – ACTIVE LEARNING

Week 1

• Tuesday, Oct 4: Module 1: How to build sustainable brands

• Thursday, Oct 6: Module 2: The 6P Framework

Week 2

• Tuesday, Oct 11: Module 3: Facilitation

• Thursday, Oct 13: Module 4: Research

Part 2 – CLIENT WORK, WORKSHOPS, COACHING

Week 3

• Tuesday, Oct 18: Workshop 1: Mission, vision, values, and personality

• Thursday, Oct 20: Hot seat coaching

Week 4

• Tuesday, Oct 25: Workshop 2: Market segmentation, niching, research

• Thursday, Oct 27: Hot seat coaching

Week 5

• Tuesday, Nov 1: Workshop 3: SWOT analysis, marketing gaps

• Thursday, Nov 3: Hot seat coaching

Week 6

• Tuesday, Nov 8: Workshop 4: Planet, positioning, and product development

• Thursday, Nov 10: Hot seat coaching

Part 3 – PRESENTING CLIENT WORK, ACTIVE LEARNING

Week 7

• Tuesday, Nov 15: Presenting the client project

• Thursday, Nov 17: Module 5: From Brand strategy to execution

Week 8

• Tuesday, Nov 22: Module 6: Marketing and lead generation

• Thursday, Nov 24: Module 7: Selling strategy