JOIN OUR BRAND STRATEGY BOOTCAMP

Become a force for good and learn the process, tools, and facilitation skills needed to become your clients trusted guide.

Difficulty: Beginner to intermediate
Pre-requisites: None
Length: 8 weeks, roughly 6h per week
When: Next start Jan 22nd 2024 (Sold out)
Join the waitlist
Class 2 starting Jan 22nd 2024 is currently full. Join our waitlist to be the first to know about our next enrollment.

Learn and practice my tried and tested 6P framework for building sustainable brands. Become your clients' go-to guide for developing their brand positioning and get paid for your thinking.

Join the program to take part of:
  • Weekly 3h live workshops and Q/A sessions

  • Workbook, exercises, templates and tools to facilitate client sessions

  • A clear learning path covering the foundation you need to start offering brand strategy

Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”

JOIN THE WAITLIST

Enrollment is currently closed. Sign up to our waitlist to be the first to learn about future enrolments. 

AISLING O'ROURKE
Brand Strategist & Creative Director
"I’d highly recommend Anneli’s bootcamp - the results you’ll get from it pay for itself! Going into this course, I had experience as a brand strategist, but felt like I needed to refine my process. I now feel more confident as a strategist with far deeper understanding of the process and how to facilitate workshops with clients. I have already noticed how much more my clients are opening up to me during sessions, and how my output now is far more detailed than previously."
EMMA GERAGHTY
Brand Strategist and identity designer
"I loved the bootcamp and found it really in-depth and simple to follow. The format of pre-read pdf & video along with the live workshops and Q&A was really great. I felt like everything was finally sinking in more and gave me more confidence to offer brand strategy workshops.”
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”
FREE TRAINING | VIDEO 

INTRO TO MY 6P FRAMEWORK

Get a free 60min introduction on the 6P framework that you will be learning about in this course.

Brand Rebel Academy presents:

Brand strategy BOOTCAMP

A live, 8-week online program designed to help you kick-start your journey toward learning brand strategy and become a force in the transformation into a more sustainable world.

This is your fast track to success! We will dive deep into each step of my tried and tested 6P framework, equipping you with the knowledge and skills to create impactful brand strategies. Each week, you'll participate in engaging live training sessions where we'll cover essential steps and strategies. You'll also have access to weekly, dedicated Q&A sessions to address your questions and challenges.

LEARNING OUTCOMES

It's time to stop dreaming and start doing. 

I will be by your side, teaching you all I know through live, active learning, interactive workshops with exercises, and Q/A sessions. I'll demonstrate the strategic process and include a real client project along the way.

I will give you all you need to kick-start your journey towards becoming a brand strategist: The knowledge, skills, practical experience and confidence – plus a gentle kick in the butt.

Join the waitlist

THE PATH TO GET YOU STARTED

As an aspiring brand strategist, passionate about building sustainable brands for the future, your biggest challenge is not your dedication or ambition. It's knowing where to start.

Looking to the market for solutions only brings confusion. Already when googling what brand strategy is you'll get ten different definitions.

If you can't find a clear idea of what brand strategy is, then how are you supposed to learn how to do it for your clients? Nonetheless on your own.

ARE YOU ...

... spending most of your time browsing online, trying to patch together your own learning path?

... not gaining the confidence from practical experience that is needed to start selling to real clients?

... trying to sell a solution without really understanding the problem?

... unsure of what to include in each client session, and what to deliver?

... feeling like an impostor when you don't have all the answers, instead of knowing how to guide your clients to the answers themselves?


Then you're spending a lot of your time and energy without getting any closer to your goals. How much is that costing you?

IMAGINE ...

... if you could spend less time trying to patch together a process, and focus more on getting the practice needed to sell to real clients

... if you had a clear process, tried and tested from over 20+ years of industry experience that you could follow step-by-step together with your clients.

... if you could quickly access an arsenal of tools and exercises to facilitate client workshops with ease, that help solve their brand problems and transform their businesses.

... if you could provide even more value to your clients by helping them solve their brand positioning problems, not just executing their wishes (ultimately getting paid for your thinking)

YOU'd HAVE A Complete System To Build Strategic Brands, Find Bigger Clients And Grow your business.

Mahi mk
Founder of Offbeat Upstairs- a brand strategy collective
”With Anneli my by side to support and guide me, I have grown into a confident brand strategist. I felt like a traveller in a new city without a map. This is where Anneli came in like a god sent mentor to me. With her massive experience as a strategist plus her kind and generous heart, she is one of the most wonderful teachers I had.”
Magdalena Dutkiewicz
Brand Strategist
”Before I started learning from Anneli, I was doing brand strategy, but not living it. I had no idea what differentiates me from other strategists, what my niche, or why are. I was frustrated that I could design brands for other people, but couldn’t do it for myself. Anneli’s guidance makes me grow personally and business-wise.”
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”

"LEARN THE EXACT FRAMEWORK I HAVE PERONALLY USED FOR CLIENT PROJECTS, BASED ON 20+ years of industry experience"

Anneli Hansson

Heather Crank
Owner of Crahmanti, an art+design and branding agency
”Anneli is a master listener, and empathetic guide in all things marketing. She has helped me overcome my resistance to being in the spotlight and continues to show me where my untapped potential lives. Anneli has changed my life, and saw potential in me when I felt like I was disappearing. I cannot recommend her enough..”
Stephanie Jadotte
Brand Strategist, Creative Director
”Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute. And I have charged a lot more for my services as a result.”
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”

JOIN THE WAITLIST

Enrollment is currently closed. Sign up to our waitlist to be the first to learn about future enrolments. 

Is this program for me?

Not if you ...

Yes, if you ...

are looking for a quick fix where you don't have to do any work
are an action taker that wants the skills and knowledge to generate fast results
are primarily looking to develop your personal brand
are dedicated to learning brand strategy so that you can offer it to clients
have your own framework that you don't want to change or evolve
are open to learn my 6P framework and use that as foundation for your work
want to learn how to create visual identities
want to understand the intersection of marketing, branding, business and design thinking
want as little interaction with people as possible
enjoy working with people, or are ready to challenge and upgrade your social + facilitation skills
think sustainbility work is overrated
are looking to make an impact through your work and the businesses you strive to help
only see courses and programs as an expense
values investing in your personal development, knowing you'll ROI get by taking action

COURSE OVERVIEW

PRICE

SCHEDULE

FORMAT


The workshops in the program are designed to prepare you for future client sessions. After this course, you'll be able to run your own client projects to practice hands on what you've learned.  

If you're completely new, we recommend that you start with 1-2 spec. projects to build case studies. If you already got some skin in the game, you can follow the framework and start offering strategy from $5k as a stand-alone product. As part of the course, I will also help you craft and package this offer so that you are confident and ready to start selling.

Ready to get started?

Join us today

And what about you?

Are you the change-maker
I'm looking for?

Join the waitlist to get more info on future enrolments.

Yes, I am!

Pay in full

$4,000

Pay in 6 installments

$685 / month *6

FAQ

how does this differ from the brand strategy fundamentals course?
The course is self-paced and pre-recorded whereas the program is live and interactive with me as a teacher. You can think of Brand Strategy Fundamentals as an introduction into brand strategy, to learn whether it is something you want to dive deeper into. Once you decided, the Brand Strategy Bootcamp is the next step to actually get the practice needed to start working with clients.
IT says the program is for beginners to intermediate, how do I know if it is for me?
The program is suitable for beginners since no previous experience in brand strategy is required. However, if you already have some practical experience offering strategy to clients (or have taken the Brand Strategy Fundamentals course) but are lacking a clear process and framework, this program will still be valuable to you. You'll gain lots of new tools and exercises to use, and gain extra practical experience to return to your clients with even more confidence and value.
what if i'm unable to attend any of the live calls?
You'll of cuorse get the most value by attending the workshops live, but you will also get recordings of everything, including access to a workbook, exercises and templates to fill any gaps.
WHat is the refund and cancellation policy like?
Since this is a live program, we do not offer any refunds. If you for some reason are unable to attend the program once it starts in September, we can only offer you money back in exchange for a medical certificate stating your unability you to participate. If you find another aspiring student that would like to take your place, we can help arrange a transfer together with you.

oops, I forgot:

We don't accept everyone.

This is an application-only program for 20 brand strategists who are ready to take action.
So if you get in, this is your chance to stand out and be among the first few brand strategists trained in developing sustainable brands – something that all brands will need in the future.

This is not for you if:

  • You’ve been in business for less than 3 years.
  • You don't have at least an intermediate knowledge of brand strategy (=you've taken The Brand Strategy Fundamentals course or similar, or have experience at least on that level).
  • You are not fully committed to leveling up as a brand strategist and are not willing to put in the work and take action.
  • You are not willing to learn and grow outside of your comfort zone to make big changes happen.
  • Sustainability is not one of your main values.

what's inside again?

  • 4 weeks of intensive active learning
  • 4 weeks of working on a real client project, plus interactive workshops and coaching
  • a certificate after successfully completing and presenting the project
You'll walk away with the framework, but also templates, exercises for clients, real client work experience (=case study), and a certificate.
After taking this program, you’ll not just know how to do brand strategy; you will have the confidence to start offering brand strategy for $10k and up. 
Ready to apply?
Book a call

Here’s what you’ll learn:

7 modules:
  • Module 1: How to build sustainable brands
  • Module 2: The 6P Framework: Purpose, Personality, People, Planet, Positioning, Planning
  • Module 3: Facilitation
  • Module 4: Human-centered research
  • Module 5: From Brand strategy to marketing
  • Module 6: Marketing and lead generation
  • Module 7: Selling strategy
4 interactive workshops to put theory into practice:
  • Workshop 1: Mission, vision, values, and personality
  • Workshop 2: Market segmentation, niching, research
  • Workshop 3: SWOT analysis, marketing gaps
  • Workshop 4: Product development/innovation

You want the complete program? Here it is:

The program starts on October 4 and runs for 8 weeks, until November 24.

The live calls (modules & workshops) are on Tuesdays and Thursdays, 7 - 9 PM CET = 10 AM - 12 PM PDT. For the hot seat, you will reserve a slot depending on your group's timezone.

The modules & workshops will be recorded.

Part 1 – ACTIVE LEARNING

Week 1

• Tuesday, Oct 4: Module 1: How to build sustainable brands

• Thursday, Oct 6: Module 2: The 6P Framework

Week 2

• Tuesday, Oct 11: Module 3: Facilitation

• Thursday, Oct 13: Module 4: Research

Part 2 – CLIENT WORK, WORKSHOPS, COACHING

Week 3

• Tuesday, Oct 18: Workshop 1: Mission, vision, values, and personality

• Thursday, Oct 20: Hot seat coaching

Week 4

• Tuesday, Oct 25: Workshop 2: Market segmentation, niching, research

• Thursday, Oct 27: Hot seat coaching

Week 5

• Tuesday, Nov 1: Workshop 3: SWOT analysis, marketing gaps

• Thursday, Nov 3: Hot seat coaching

Week 6

• Tuesday, Nov 8: Workshop 4: Planet, positioning, and product development

• Thursday, Nov 10: Hot seat coaching

Part 3 – PRESENTING CLIENT WORK, ACTIVE LEARNING

Week 7

• Tuesday, Nov 15: Presenting the client project

• Thursday, Nov 17: Module 5: From Brand strategy to execution

Week 8

• Tuesday, Nov 22: Module 6: Marketing and lead generation

• Thursday, Nov 24: Module 7: Selling strategy