Do you want to become a Brand Strategy Jedi? I believe in learning by doing, so this is the place for you if you are ready to take action and learn together. Welcome and join my community.
Join the force!


I'm here for you. This is my way to be your guide on the side and walk beside you on your journey. I create a safe space to learn, practice, role-play and level-up your skills. We will focus on Brand Strategy, but also on things you need to know to become a Brand Strategist Jedi. Like selling strategy, mindset, facilitation skills, customer research and how to position yourself as a Brand Strategist. But that is just what I can teach you. I believe the most value will come from your peers in the community. To have a group of people for accountability, support and friendship is what we need to grow.

what is included?

I’m all about co-creation so this community will grow with you. I want this to be affordable for the many, so I start here and I will develop extra side orders as we get started.

This is what is included:
  • 2 commmunity calls/month. 90 min teaching & coaching with Anneli
  • 1 call/month featuring industry guests
  • 1 network event/month
  • Private Community on Circle
  • Small practice & accountability groups
  • Monthly challenges
50 USD/ Month
”As an introvert I love the warm and inviting energy in her calls, and even with over 30 people in a call it feels like she gives everyone their time to come out of their shell and realize their true vision, mission and goals.”

Ori Kagan, Videos for Boardgames
”Since implementing Anneli’s brand strategy framework, it has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute.”

Stephanie Jadotte, Brand Strategist, Creative Director
”This community is exactly what I was looking for: a team of creative and innovative brand strategists, led by a senior professional with an incredible experience - all working towards the same goal: to learn and deepen our knowledge to deliver the best for our clients.”

Zsuzsanna Kliszek, Brand & Marketing Strategist


I'm on a mission to create sustainable brands for the future. Brands that take a stand and stand out. Brands that lead with empathy, kindness and compassion. I help the Davids go up against the Goliaths. I root for the underdogs who wants to challenge the status quo. Together we can make the world a better place, one brand at a time. Join the movement!

who is it for?

This is for you who want to level-up your brand strategy skills and learn how to develop brands that make a difference. You can be new in the game or an OG. We all learn from each other.

We welcome:
  • People who want to get paid for their thinking, not just their craft
  • Creatives learning brand strategy
  • Brand strategist wanting to level-up
  • Start-ups with a sustainable business model
Looking forward to hear from you
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What people say


Martin Lara Urby
Marketer /Strategyst
”I have never felt identified with so many people at the same time and it does not matter if your first language is not English, or if you live in a 3rd world country, everyone is willing to listen to you and contribute with their knowledge and experience. Joining this community has been worth more than dozens of courses I have taken in recent years.”
Magdalena Dutkiewicz
Brand Strategist
”Before joining Anneli’s community, I was doing brand strategy, but not living it. I had no idea what differentiates me from other strategists, what my niche, or why are. I was frustrated that I could design brands for other people, but couldn’t do it for myself. Anneli’s guidance makes me grow personally and business-wise. I love it!”
Abigail Bettina
Brand Strategy & Visual Brand Identity
”This community has connected me with some of the most caring and brilliant people, and has given me the confidence to do my work with depth and heart like never before. This community holds space for everyone to feel seen and heard. Thank you with all my heart!”
Eduardo Alfaro
Graphic & Web Designer
”I have been a designer for the last 20 years, I have my own agency and I have helped create hundreds of brands. Brand strategy has changed the way we understand online business. Learning from Anneli's hand is the impetus that we were missing, this community gives me a space where I can feel heard and continue learning to improve what I deliver to clients. ”