Weekly 3h live workshops and Q/A sessions
Workbook, exercises, templates and tools to facilitate client sessions
A clear learning path covering the foundation you need to start offering brand strategy
A live, 8-week online program designed to help you kick-start your journey toward learning brand strategy and become a force in the transformation into a more sustainable world.
This is your fast track to success! We will dive deep into each step of my tried and tested 6P framework, equipping you with the knowledge and skills to create impactful brand strategies. Each week, you'll participate in engaging live training sessions where we'll cover essential steps and strategies. You'll also have access to weekly, dedicated Q&A sessions to address your questions and challenges.
In-depth knowledge of the 6P framework and how to use it with clients
Confidence and practical skills in brand strategy, facilitation and research
Knowing how to ask questions that guide your clients to find answers
Understanding of the importance of research and successful methods to use for limited budgets
Ability to directly start working with real clients with a new, clear offer –confidently guiding them through the entire brand strategy process
It's time to stop dreaming and start doing.
I will be by your side, teaching you all I know through live, active learning, interactive workshops with exercises, and Q/A sessions. I'll demonstrate the strategic process and include a real client project along the way.
I will give you all you need to kick-start your journey towards becoming a brand strategist: The knowledge, skills, practical experience and confidence – plus a gentle kick in the butt.
As an aspiring brand strategist, passionate about building sustainable brands for the future, your biggest challenge is not your dedication or ambition. It's knowing where to start.
Looking to the market for solutions only brings confusion. Already when googling what brand strategy is you'll get ten different definitions.
If you can't find a clear idea of what brand strategy is, then how are you supposed to learn how to do it for your clients? Nonetheless on your own.
... spending most of your time browsing online, trying to patch together your own learning path?
... not gaining the confidence from practical experience that is needed to start selling to real clients?
... trying to sell a solution without really understanding the problem?
... unsure of what to include in each client session, and what to deliver?
... feeling like an impostor when you don't have all the answers, instead of knowing how to guide your clients to the answers themselves?
Then you're spending a lot of your time and energy without getting any closer to your goals. How much is that costing you?
... if you could spend less time trying to patch together a process, and focus more on getting the practice needed to sell to real clients
... if you had a clear process, tried and tested from over 20+ years of industry experience that you could follow step-by-step together with your clients.
... if you could quickly access an arsenal of tools and exercises to facilitate client workshops with ease, that help solve their brand problems and transform their businesses.
... if you could provide even more value to your clients by helping them solve their brand positioning problems, not just executing their wishes (ultimately getting paid for your thinking)
"LEARN THE EXACT FRAMEWORK I HAVE PERONALLY USED FOR CLIENT PROJECTS, BASED ON 20+ years of industry experience"
ready to get started?
Enrollment is officially open! Secure your seat for $2700
$2700 excl. taxes
Next course starts Jan 22nd 2024 and ends March 15th 2024
8 week program featuring:
Week 1: Understanding Brand Strategy
Week 2: Facilitation
Week 3: Client session 1 – Identity (Purpose & Personality & Planet)
Week 4: Client session 2 – Market (People)
Week 5: Research
Week 6: Client session 3 – Positioning
Week 7: Delivering the roadmap (Planning)
Week 8: Your future as a strategist – Packaging and selling your new offer
2 sessions per week
Workshops: Mondays 5pm-8pm CET
Q/A sessions: Fridays 5pm-6pm CET
Recommended 2-4h self-study per week (for preparations and recaps)
Weekly pre-recordings introducing the workshop topic
Pre-recorded introductions and pdf-material introducing each topic
Live workshops on Zoom where you’ll get to practice in a group setting
Prepare exercises and sessions together for future client workshops
Live demonstrations featuring a real client
Q/A sessions on Zoom to clear out any confusion or questions you have
Join us today
The workshops in the program are designed to prepare you for future client sessions. After this course, you'll be able to run your own client projects to practice hands on what you've learned.
If you're completely new, we recommend that you start with 1-2 spec. projects to build case studies. If you already got some skin in the game, you can follow the framework and start offering strategy from $5k as a stand-alone product. As part of the course, I will also help you craft and package this offer so that you are confident and ready to start selling.
Ready to get started?
And what about you?
Pay in full
Pay in 6 installments
$685 / month *6