Brand Strategy Bootcamp

An 8-week live program built for creatives who are ready to step up, lead with confidence, and see their true value reflected in their earnings.
FREE TRAINING | VIDEO 

INTRO TO MY 6P FRAMEWORK

Get a free 60min introduction on the 6P framework that you will be learning about in this course.
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Enrollment is closed.

    This Bootcamp Is for You If…

    01
    You’re a creative professional who’s frustrated with being seen as just a tool for execution rather than a strategic partner capable of driving brand growth.

    02
    You want to stop struggling with underpriced, low-value projects and instead, get paid what you’re truly worth by offering high-impact brand strategy services, knowing exactly what to include and deliver. 

    03
    You already have strong creative skills but feel stuck because you lack a clear, repeatable process to confidently guide your clients through brand strategy, and you’re ready to change that.

    If any of this resonates with you, then the Brand Strategy Bootcamp was designed with you in mind. It’s time to elevate your role from an order taker to a strategic leader.

    Join the waitlist

    After Taking the Bootcamp, You Will Be Able To:

    Confidently Charge Higher Fees
    ‍    You’ll be able to position yourself as a strategic partner, allowing you to charge premium rates so you can finally get paid what you’re worth.

    ‍Lead Clients Through Transformational Brand Strategy
    ‍    You’ll master the 6P Framework, enabling you to guide your clients through a step-by-step brand strategy process so you can deliver results that drive business growth. 

    ‍Create and Sell High-Value Brand Strategy Offers
    ‍    You’ll be able to craft compelling brand strategy packages that clearly communicate value AND sell them in a way that feels good for you.

    ‍Facilitate Powerful Workshops
    ‍    We will prepare exercises and sessions together for future client workshops so that after the course, you are able to run your own client workshops. 

    ‍Elevate Your Role From Order Taker to Strategic Leader
    ‍    You’ll go from just taking orders and being told what to do to being the strategist clients rely on, so you can attract bigger opportunities and higher-paying clients.

    ‍Become a Force for Good 
    ‍    You’ll learn how to add sustainability to your brand strategies, helping your clients create brands that are both successful and responsible. 

    ‍Network With Like-Minded Creatives
    ‍    You’ll build connections with fellow creatives who are on the same journey, so you can collaborate, share insights, and grow together even after the course ends.

    Enrollment is now but you can join the waitlist:

      What students say

      "The results you’ll get from it pay for itself!"

      Going into this course, I had experience as a brand strategist, but felt like I needed to refine my process. I now feel more confident as a strategist with a deeper understanding of the process and how to facilitate workshops with clients.

      — Aisling O'Rourke, Brand Strategist & Creative Director


      "I am now able to provide much more value and charge a lot more."

      Anneli’s framework has transformed my business. I am now able to provide much more value to my clients by helping them clarify who they are and who they want to serve. I get paid to think and execute—and I charge a lot more for my services.

      — Stephanie Jadotte, Brand Strategist & Creative Director

      "With Anneli by my side, I have grown into a confident brand strategist."

      I felt like a traveler in a new city without a map. Anneli came in like a godsend mentor with her massive experience as a strategist and her kind, generous heart.

      — Mahi Mk, Brand Strategist

      Yes, I want that!

      Meet Your Instructor

      Anneli Hansson‍

      I'm a Sweden-based brand strategist and educator.‍‍

      ‍My journey has taken me from working with some of the world’s most recognized brands—Coca-Cola, Levi's, Polaroid, John Deere, and Volvo—to nurturing organic food brands in Sweden with a focus on sustainability. 

      As Chief Brand Officer and Chief Marketing Officer at Lantmännen, a multi-billion-dollar company, I helped lead the charge in making it Sweden’s Most Sustainable Brand in 2014 and 2019.

      I’ve coached over 70 startups in Sweden, helping them transition from simply doing the work to thinking strategically about the impact they can make. I’m also the author of the best-selling Brand Strategy Fundamentals course with The Futur.

      I have created the Brand Strategy Bootcamp for creatives who feel like they’re just executing orders when they could be leading with purpose. I want to help you find your voice, trust your instincts, and become the strategic partner your clients need. 

      Yes, I want that!

      "I landed my first high-ticket clients almost immediately after the course."

      The framework Anneli uses for brand strategy is one of the best I’ve seen. The investment paid off 10x—I was able to start my own business and finally move forward.

      — Tamara Kramer, Brand Strategist

      Yes, I want that!

      "I finally felt everything was sinking in and gave me confidence to offer brand strategy workshops."

      I loved the bootcamp and found it really in-depth and simple to follow. The format of pre-read PDFs and videos, along with the live workshops and Q&A, was excellent.

      — Emma Geraghty, Brand Strategist and Identity Designer

      Yes, I want that!

      What’s Included in the Bootcamp


      The 6P Framework Deep Dive

      A deep dive into my signature 6P Framework—a hands-on, step-by-step framework that combines principles from marketing, business, branding and design thinking – all boiled down into 6 areas: Purpose, Personality, People, Planet, Positioning, and Planning. 

      Throughout this program, we'll have dedicated workshops focusing on each step, and how these are translated into client sessions.  We'll cover the theory behind it, as well as hands-on exercises you can use right away in your own client workshops.

      Interactive Workshops

      Engage in live workshops where you’ll practice with peers and work on real client projects. By the end, you’ll be able to confidently offer brand strategy as a stand-alone service starting at $5k per project.

      Facilitation Mastery

      Master the art of leading client conversations and workshops with confidence, using tools and exercises designed to solve brand problems and transform businesses–even if you're an introvert.

      Packaging & Selling Your New Offer

      Learn to package and sell your brand strategy services, ensuring you’re ready to start closing higher-paying clients–even if you hate selling. 

      Personalized Attention

      With only 50 seats available, you’ll receive focused support and feedback (and an occasional gentle kick in the butt) to ensure your success.

      I will be by your side, teaching you all I know through live, active learning, interactive workshops with exercises, and Q/A sessions. I'll demonstrate the strategic process and include a real client project along the way.

      BONUS 1: 4-Month Mastermind Membership (value $796)*

      As a special bonus, you’ll receive 4 months of membership in Anneli’s mastermind group, starting January 2025.

      The weekly mastermind calls (Mondays at 5 PM CET) are focused on helping you build your own brand and get clients. With ongoing guidance, the mastermind ensures you’ll have the tools, support, and community to turn your learning into real business results.

      BONUS 2: 1:1 coaching session (value $795)*

      A personalized guidance where we focus directly on your goals and make sure you’re set up for success.

      * Important note for Brand Builders by Jacob Cass: If you have the code, please note that the special price applies to the Bootcamp only and does not include the 1:1 coaching or 4-month mastermind bonuses. If you’d like to access these exclusive bonuses, please register without using the code. Thank you!

      COURSE OVERVIEW

      start date

      The program starts on October 21st, 2024.

      SCHEDULE

      Week 1: Understanding Brand Strategy

      Week 2: Facilitation

      Week 3: Client session 1 – Identity (Purpose & Personality & Planet)

      Week 4: Client session 2 – Market (People)

      Week 5: Research

      Week 6: Client session 3 – Positioning

      Week 7: Delivering the roadmap (Planning)

      Week 8: Your Future as a Strategist – Packaging and Selling Your New Offer

      Sessions

      Workshops: Mondays, 5pm-8pm CET

      Q/A Sessions: Fridays, 5pm-6pm CET


      FORMAT

      ✓ Pre-recorded introductions and pdf-material introducing each topic

      ✓ Live workshops on Zoom where you’ll get to practice in a group setting

      ✓ Prepare exercises and sessions together for future client workshops

      ✓ Live demonstrations featuring a real client to clear out any confusion or questions you have

      ✓ Q/A sessions on Zoom to clear out any confusion or questions you have

      ✓ Bonus: 4-month membership in Anneli’s  mastermind group focused on helping you build your own brand and get clients*

      ✓ Bonus: 1:1 coaching session with Anneli focused on your specific goals*

      Enrollment is now closed but you can join the waitlist:

        Join us today

        Join us today

        FAQ

        how does this differ from the brand strategy fundamentals course?
        The course is self-paced and pre-recorded whereas the program is live and interactive with me as a teacher. You can think of Brand Strategy Fundamentals as an introduction into brand strategy, to learn whether it is something you want to dive deeper into. Once you decided, the Brand Strategy Bootcamp is the next step to actually get the practice needed to start working with clients.
        Can I really become a brand strategist and charge $5k+ after just 8 weeks?
        I can tell you right now—there are no shortcuts to becoming a brand strategist. With over 20 years of experience, I can assure you that the journey is longer than you might think. You won’t become a brand strategist overnight, not even in a year. But we all have to start somewhere, and getting started shouldn’t require years of study or be limited to the privileged few. This Bootcamp is designed to provide you with the process, foundation, and confidence you need to start offering brand strategy as a service within 8 weeks.

        If you're completely new to brand strategy, I recommend starting with 1-2 spec projects to build your case studies. If you’ve already got some experience, you can use the framework to start offering strategy as a stand-alone service from $5k. As part of the course, I’ll help you craft and package this offer so that you’re confident and ready to start selling.
        Will you help me develop my personal brand?
        This program is primarily for those looking to offer brand strategy as a service, rather than for developing your own brand. While the skills you gain could be applied to your personal brand, the focus is on client-facing strategy work.
        Will I learn how to create visual identities?
        This Bootcamp focuses on brand strategy, not visual identity design. If you’re looking to offer brand strategy as a service, this course will equip you with the skills to lead and direct the brand’s strategy.
        IT says the program is for beginners to intermediate, how do I know if it is for me?
        The program is suitable for beginners since no previous experience in brand strategy is required. However, if you already have some practical experience offering strategy to clients (or have taken the Brand Strategy Fundamentals course) but are lacking a clear process and framework, this program will still be valuable to you. You'll gain lots of new tools and exercises to use, and gain extra practical experience to return to your clients with even more confidence and value.
        What if I already have my own brand strategy framework?
        This program is best suited for those who are open to learning and evolving. If you already have a framework that you’re committed to and don’t wish to change, this bootcamp might not be the right fit. We focus on learning the 6P Framework, which has been developed and refined through years of industry experience.
        Are there any prerequisites for this course?
        There are no formal prerequisites. The program is suitable for beginners who are eager to start offering brand strategy, as well as those with some experience who are looking to refine their approach.
        what if i'm unable to attend any of the live calls?
        You'll of cuorse get the most value by attending the workshops live, but you will also get recordings of everything, including access to a workbook, exercises and templates to fill any gaps.
        How much time should I expect to spend on the course?
        You should plan to dedicate around 6 hours per week to the program. This includes attending live sessions, completing exercises, and reviewing course materials. The more you engage, the more you’ll benefit.
        What deliverables/outcomes can I expect to walk away with?
        You’ll finish the bootcamp with a solid brand strategy framework (all the materials are for you to download and refer to in the future) and a set of workshop templates that you can use immediately with clients.
        How much access to Anneli do I get?
        I will be actively involved in the live sessions, providing guidance, feedback, and support throughout the program. 
        what if i'm unable to attend any of the live calls?
        You'll of cuorse get the most value by attending the workshops live, but you will also get recordings of everything, including access to a workbook, exercises and templates to fill any gaps.
        WHat is the refund and cancellation policy like?
        Since this is a live program, we do not offer any refunds. If you for some reason are unable to attend the program once it starts in September, we can only offer you money back in exchange for a medical certificate stating your unability you to participate. If you find another aspiring student that would like to take your place, we can help arrange a transfer together with you.

        oops, I forgot:

        We don't accept everyone.

        This is an application-only program for 20 brand strategists who are ready to take action.
        So if you get in, this is your chance to stand out and be among the first few brand strategists trained in developing sustainable brands – something that all brands will need in the future.

        This is not for you if:

        • You’ve been in business for less than 3 years.
        • You don't have at least an intermediate knowledge of brand strategy (=you've taken The Brand Strategy Fundamentals course or similar, or have experience at least on that level).
        • You are not fully committed to leveling up as a brand strategist and are not willing to put in the work and take action.
        • You are not willing to learn and grow outside of your comfort zone to make big changes happen.
        • Sustainability is not one of your main values.

        what's inside again?

        • 4 weeks of intensive active learning
        • 4 weeks of working on a real client project, plus interactive workshops and coaching
        • a certificate after successfully completing and presenting the project
        You'll walk away with the framework, but also templates, exercises for clients, real client work experience (=case study), and a certificate.
        After taking this program, you’ll not just know how to do brand strategy; you will have the confidence to start offering brand strategy for $10k and up. 
        Ready to apply?
        Book a call

        Here’s what you’ll learn:

        7 modules:
        • Module 1: How to build sustainable brands
        • Module 2: The 6P Framework: Purpose, Personality, People, Planet, Positioning, Planning
        • Module 3: Facilitation
        • Module 4: Human-centered research
        • Module 5: From Brand strategy to marketing
        • Module 6: Marketing and lead generation
        • Module 7: Selling strategy
        4 interactive workshops to put theory into practice:
        • Workshop 1: Mission, vision, values, and personality
        • Workshop 2: Market segmentation, niching, research
        • Workshop 3: SWOT analysis, marketing gaps
        • Workshop 4: Product development/innovation

        You want the complete program? Here it is:

        The program starts on October 4 and runs for 8 weeks, until November 24.

        The live calls (modules & workshops) are on Tuesdays and Thursdays, 7 - 9 PM CET = 10 AM - 12 PM PDT. For the hot seat, you will reserve a slot depending on your group's timezone.

        The modules & workshops will be recorded.
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        Part 1 – ACTIVE LEARNING

        Week 1

        • Tuesday, Oct 4: Module 1: How to build sustainable brands

        • Thursday, Oct 6: Module 2: The 6P Framework

        Week 2

        • Tuesday, Oct 11: Module 3: Facilitation

        • Thursday, Oct 13: Module 4: Research

        Part 2 – CLIENT WORK, WORKSHOPS, COACHING

        Week 3

        • Tuesday, Oct 18: Workshop 1: Mission, vision, values, and personality

        • Thursday, Oct 20: Hot seat coaching

        Week 4

        • Tuesday, Oct 25: Workshop 2: Market segmentation, niching, research

        • Thursday, Oct 27: Hot seat coaching

        Week 5

        • Tuesday, Nov 1: Workshop 3: SWOT analysis, marketing gaps

        • Thursday, Nov 3: Hot seat coaching

        Week 6

        • Tuesday, Nov 8: Workshop 4: Planet, positioning, and product development

        • Thursday, Nov 10: Hot seat coaching

        Part 3 – PRESENTING CLIENT WORK, ACTIVE LEARNING

        Week 7

        • Tuesday, Nov 15: Presenting the client project

        • Thursday, Nov 17: Module 5: From Brand strategy to execution

        Week 8

        • Tuesday, Nov 22: Module 6: Marketing and lead generation

        • Thursday, Nov 24: Module 7: Selling strategy